About HorecaHub.ai

    The people behind HorecaHub.ai

    We build a digital colleague for hospitality. AI customer service that handles reservations, questions and calls 24/7, so your team can focus on hospitality.

    Our mission

    Relieve hospitality with AI that works

    Staff shortages, ringing phones and unanswered emails, we believe AI can relieve hospitality without losing the human touch. Every entrepreneur deserves a digital colleague that runs alongside them.

    Our vision

    AI as a natural colleague

    Within five years AI customer service will be as normal as a reservation system. We make that future accessible, affordable and human, for every café, restaurant and hotel.

    A TEAM OF 3 DOES WHAT USED TO TAKE 50 PEOPLE

    The HorecaHub team

    Arthur, CTO

    Arthur

    CTO

    Full-stack developer with a passion for AI. Arthur designs scalable, intelligent systems that feel human.

    Paul, CSO

    Paul

    CSO

    An experienced entrepreneur with a strong sales drive. Paul makes sure every hospitality business gets a tailor-made solution.

    Martin, CCO

    Martin

    CCO

    Experience in sales, partnerships and product demos. Martin translates AI technology into real value for hospitality entrepreneurs.

    Andrea, Sales Partner

    Andrea

    Sales Partner

    More than 3 years of experience in hospitality and business development. Andrea helps venues find the right AI solution.

    Matthijs, Sales Partner

    Matthijs

    Sales Partner

    Entrepreneurial hospitality professional with deep roots in hospitality and a passion for modern guest experiences. He uses technology to keep operations smooth.

    Elmar, Sales Partner

    Elmar

    Sales Partner

    Over 20 years of experience in hospitality and travel. Entrepreneurial and results-driven in sales and commercial growth, with a soft spot for Germany: a deal is a deal.

    Debbie, Sales Partner

    Debbie

    Sales Partner

    Experienced in hospitality sales and account management. Debbie works closely with venues to find the right AI approach for growth.

    Martin pitching HorecaHub.ai at Horecava
    Horecava 2026

    On stage at the leading hospitality fair

    Our vision on AI customer service for hospitality, pitched to a room full of entrepreneurs, suppliers and press.

    Our values

    This is what we stand for

    Human AI

    AI that feels like a real conversation. No robots, welcoming digital colleagues.

    With entrepreneurs

    We build not for, but with hospitality. Every feature comes from real feedback.

    Smart and fast

    Immediately deployable, intuitive and practical in busy environments.

    Always evolving

    With every update our platform gets smarter, and you more efficient.

    Real experts

    Hospitality experience combined with top-tier technical innovation.

    Passion for hospitality

    It's about people. Technology is the means, hospitality is the heart.

    Book a demo

    See HorecaHub.ai in your business

    In 20 minutes we show live how our AI colleague handles calls, emails and chats from your guests.

    Demo conversation with a hospitality entrepreneur

    Frequently asked questions

    Who is behind HorecaHub?
    HorecaHub is a Dutch team combining hospitality experience with AI engineering, with a dedicated contact person per customer.
    Where is guest data stored?
    All conversations and guest data are processed on European servers in line with the GDPR.
    Does HorecaHub use my data to train AI models?
    No. Customer data is never sold and never used to train external AI models.
    Has HorecaHub received recognition?
    HorecaHub received an RVO innovation grant and was nominated for the Horecava Innovation Awards.