Customer story: Sebastian from Eetvilla Soest
Customer story: how De Eetvilla Soest helps guests faster with AI via HorecaHub. A family restaurant strengthening service with smart, friendly automation.
16 November 2025 by
HorecaHub
Customer story: De Eetvilla Soest, hospitality, family spirit and smart innovation in one
There are restaurants that impress with their menu.
And there are restaurants that impress with their character.
Restaurant De Eetvilla in Soest falls into the latter category.
Anyone who steps inside the beautiful villa feels it immediately: this is a place where hospitality is not performed, but truly lived.
A warm family restaurant where attention, atmosphere and authenticity are genuinely central, and where every guest feels seen, whether they come for a high tea, an extensive lunch, dinner or a relaxed drink.
And all of this, right between Amersfoort, Baarn and the Soesterduinen, in an accessible location with ample free parking right outside the door.
It is the kind of restaurant you don’t walk into by accident, but one you are always happy to return to.
Want to experience De Eetvilla yourself?
Visit the website and discover why so many guests consider this atmospheric villa their favourite place.
A family restaurant that keeps up with the times
De Eetvilla radiates classic hospitality, but behind the scenes the team works in a modern and smart way.
That is exactly what makes them such a special HorecaHub customer.
Where some restaurants see technology as “a hassle”, De Eetvilla sees it as an opportunity to:
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ease the workload for their team
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help guests faster
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keep busy moments more organised
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maintain service quality, even when the restaurant is full
They chose our AI tool for one simple but important reason:
everyday questions take up too much time, and AI can take over that work in a smart and friendly way.
Their own words capture it perfectly:
“What a great collaboration this is! A wonderful product that is still developing and where my feedback is acted on immediately. The AI tool relieves me of the everyday questions and I expect to enjoy it even more in the future.”
That is exactly the mindset of entrepreneurs who not only look ahead, but actively build a strong future.
Why De Eetvilla is such an inspiring example
De Eetvilla is not a restaurant that uses digitalisation to cut costs or replace staff.
They use AI to protect hospitality.
When a guest calls, messages or asks a question via the website, you want:
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no waiting times
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no missed messages
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no stress on the phone
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no duplicate tasks for the team
AI handles these questions instantly, in a friendly, fast and appropriate tone.
That allows the team to do what they do best: give guests their full attention.
It is precisely this combination, a family atmosphere at the front and tightly organised processes behind the scenes, that makes De Eetvilla so strong.
Quality at the table and behind the scenes
De Eetvilla is open seven days a week, always moving and always busy.
That requires an organisation that runs smoothly.
With AI:
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guests are always helped
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the team stays calmer
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processes remain organised
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and questions are never left unanswered
It is the perfect symbiosis between people and technology, exactly as modern hospitality should be.
A partnership that works for both sides
What we admire about De Eetvilla is their openness.
Not only towards guests, but also towards us as a partner.
They think along with us.
They give honest feedback.
They are not afraid to say what could be better.
And they do not see AI as a finished product, but as a journey you take together.
That makes this collaboration not only successful, but also incredibly enjoyable.
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Written by
Martin Jurres
CCO of HorecaHub.ai
Driven by innovation and hospitality, Martin is building the commercial growth of HorecaHub.ai. With experience in sales, partnerships, and product demos, he translates AI technology into real value for hospitality entrepreneurs. His goal: to make every business run smarter, with less hassle and more profit. On this blog he shares hands-on lessons from conversations with hundreds of restaurants, hotels and cafés.
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