Untill + AI: Automatic Guest Communication for Hospitality

18 May 2026 by

Martin Jurres

Untill and HorecaHub.ai: Automatic Guest Communication for Your Hospitality Business

Untill is a familiar name in the Dutch and Belgian hospitality industry when it comes to POS systems. Whether it is a grand café, brasserie or event venue: Untill provides a solid foundation for order processing, cash management and reporting. The system is robust, scalable and designed from the day-to-day reality of a busy hospitality operation.

What if you could strengthen that solid foundation with 24/7 AI guest communication? In this guide, I explain what HorecaHub.ai could add alongside Untill for your guest journey via phone, WhatsApp, chat and email—without needing to change anything in your existing Untill environment.

What makes Untill such a strong choice for hospitality

Before we look at the combination, it is worth understanding why Untill has been a popular platform in the hospitality landscape for years.

The features that set Untill apart

Untill is first and foremost a reliable hospitality platform. The system remains stable during peak hours, offers clear ordering screens and integrates seamlessly with payment systems, kitchen displays and (where desired) inventory management. For front-of-house staff the pace is fast, for the kitchen the information is complete, and for the owner the reporting is extensive.

A second strong point is flexibility. Untill works just as well for a simple café with a single bar as it does for a larger venue with multiple sections, terraces and floors. In addition, the system offers a growing number of integrations with external tools, allowing you to expand your tech stack step by step without having to replace everything at once.

Which hospitality businesses is Untill ideal for?

Untill is particularly well suited to venues with serious volume: brasseries, grand cafés, hotels with an F&B department, event venues and restaurant groups with multiple locations. The system scales with your growth and maintains speed even during very busy periods. That is exactly why many experienced hospitality entrepreneurs choose it when they are looking for "something robust" rather than a lightweight entry-level tool.

At the same time, we also see Untill used by smaller, high-quality venues that value stability and solid reporting. Want to read more about how AI can add value in such a setting? Take a look at this blog about AI in hospitality.

How HorecaHub.ai complements Untill

Untill manages your orders, POS and reporting at a high level. HorecaHub.ai focuses on something different: a digital colleague that communicates with your guests 24 hours a day in every language and through every channel.

AI telephony that communicates based on Untill data

Imagine this: it is Thursday evening, your venue is filling up and the phone rings. Previously you might miss that call, or a staff member would need to answer it in the middle of service. In situations like this, HorecaHub.ai can answer the call, speak with the guest based on your rules and—where available—use context from your systems: opening hours, menu items, available terrace options or vegetarian dishes.

How independently the AI can act and which data it uses depends on the integration method we choose together. In some scenarios information is retrieved directly, while in others we work with a fixed information block that we synchronise periodically. In both cases, the guest receives a fast and relevant answer instead of a voicemail.

Automatic WhatsApp reminders and confirmations

Another area where HorecaHub.ai can add significant value is communication around a reservation or visit. Think of a WhatsApp confirmation immediately after booking, a friendly reminder a day before the visit, or a quick check to confirm the group size. Which messages you send, in which language and at what time is entirely up to you.

Which data is used from Untill or from your wider setup again depends on the chosen integration method. A helpful side effect: fewer no-shows, because guests have a natural moment to cancel or adjust instead of simply not showing up. You can read more about this in this blog about AI reservations.

The Untill + HorecaHub.ai integration

There is no "one size fits all" when it comes to integrations. Much depends on your goals, your existing tech stack and what matters most to you.

Setting up the integration in 7 days

A realistic timeline for the initial setup is around one week, depending on the chosen integration method and the availability of integration points. We begin with an introduction where we map out your working methods, busy periods and desired flows. Then we configure scripts for phone, WhatsApp and email in the languages your guests speak.

Next, we test together: a few call tests, a WhatsApp round and several example scenarios that run through the flow. Only once you are satisfied do we go live. A dedicated IT department is usually not necessary; we guide the entire process. At every step we take the guidelines of Untill itself into account.

What changes for your staff

For your team, less changes than you might expect—and that is intentional. Untill remains the place where you manage orders, POS and reporting. What changes is that a large portion of incoming questions are already answered before a staff member picks up the phone or opens the inbox. That reduces interruptions during service and creates calm during peak moments.

For guests it actually feels more personal: they receive an immediate response, even in the evening and at weekends, and no longer need to leave a callback request. Want to know how AI telephony works technically? Read this technical guide.

Results for Untill users with HorecaHub.ai

In practice, AI guest communication alongside a strong POS system can have two clear effects.

24/7 availability without extra staff

A significant share of enquiries, questions and reservation requests arrives outside office and service hours: late in the evening, at weekends and during holidays. Scheduling additional staff for those moments is expensive and rarely profitable. An AI colleague that is available 24 hours a day captures exactly those requests.

The impact is noticeable: fewer missed calls, fewer emails left unanswered and guests who feel taken seriously. For your team, it means they can focus on the guests in the venue during service rather than a ringing phone in the background.

More reservations and fewer no-shows

Automatic confirmations and reminders via WhatsApp visibly reduce the percentage of no-shows. Guests who cannot attend are more likely to cancel at a natural moment, allowing you to refill the table or space. At the same time, fast and personal communication encourages guests to return more often.

The net effect: more stable occupancy, higher average spend per service and a guest base that feels connected to your venue. Combine that with the structure Untill provides and you have a setup that becomes stronger both operationally and commercially.

Getting started with HorecaHub.ai

Untill is an excellent POS system that already works fantastically in many hospitality businesses. HorecaHub.ai positions itself as a 24/7 guest communication layer that can make your venue even more accessible. Whether an integration with Untill is feasible and valuable for your situation is something we are happy to discuss personally—we do not promise anything we cannot deliver.

Curious about the possibilities? View the pricing or request a free demo via contact. I would be happy to think along with you about what is realistic for your hospitality business.

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