AI customer service for hospitality: the basics

    AI customer service for hospitality means an AI assistant independently answers the phone calls, emails and web chat messages that reach your venue, using the information you supply. HorecaHub does this around the clock and replaces neither your reservation system nor your POS: it handles the conversations around them. This page covers the basics: what it is, how it works, what the AI does and does not do, and when a guest still reaches a person.

    311 questions on this topic

    AI phone: calls and answering

    Can HorecaHub work alongside our current phone and front desk processes?

    Yes, HorecaHub can be configured around the way your team already communicates with guests. You decide which processes are automated and when staff should take over. HorecaHub works alongside existing systems such as OpenTable, MplusKASSA or Deliverect rather than replacing them.

    Can AI answer phone calls for my restaurant?

    Yes, HorecaHub can automatically answer incoming phone calls for your restaurant and speak with guests in multiple languages. The AI responds to frequently asked questions and can retrieve information from your existing processes. HorecaHub acts as a communication layer alongside systems such as Guestplan, Lightspeed or Untill.

    What does an automated receptionist mean for hospitality businesses?

    An automated receptionist in hospitality means HorecaHub handles incoming calls digitally, so staff do not need to answer every call themselves. Guests receive immediate answers to common questions in multiple languages. HorecaHub supports communication and does not replace your reservation or POS system.

    Can AI help with busy phone lines in hospitality?

    Yes, HorecaHub helps hospitality businesses manage incoming phone calls automatically during busy periods. Guests receive answers more quickly without your team needing to answer the phone constantly. HorecaHub works as an additional communication layer alongside your existing systems.

    AI phone assistant or a traditional call centre for a restaurant: what’s the difference?

    A traditional call centre relies on human agents, while HorecaHub automatically handles conversations via phone, email and webchat as an additional communication layer for your hospitality business. HorecaHub does not replace booking systems such as Zenchef or OpenTable, but helps process guest enquiries and communication more efficiently. Guests can also be assisted in multiple languages.

    Is an AI assistant cheaper than hiring extra staff for phone calls and emails?

    HorecaHub automates guest communication via phone, email and webchat, while additional staff continue to handle calls and messages manually. Which approach suits your business depends on your workflow, opening hours and communication volume. For current packages and pricing, HorecaHub refers you to pricing.

    Why would I use AI instead of just voicemail?

    Voicemail only records messages, while HorecaHub directly handles guest calls, emails and webchat enquiries for your hospitality business. This allows guests to receive information faster without waiting for a callback. HorecaHub supports communication in multiple languages.

    What can AI do that a standard voicemail menu can’t?

    A standard voicemail menu mainly lets guests leave messages, while HorecaHub actively handles questions via phone, email and webchat for hospitality businesses. The system can provide information based on your own business and supports multiple languages. HorecaHub remains an addition to existing reservation and POS systems.

    Do restaurants still need a receptionist or phone operator when using AI?

    HorecaHub can handle part of your guest communication through phone, email and webchat, but it does not determine whether you need staff. Some hospitality businesses combine AI with employees at reception or on the phone. HorecaHub works alongside existing systems such as Untill, CCV or Deliverect.

    What can an AI assistant do that a telephone answering service cannot?

    HorecaHub manages communication across phone, email and web chat through one additional communication layer, while a telephone answering service usually only handles calls. HorecaHub can also use information from existing hospitality systems such as TheFork, Mews or Untill. Guests can also be assisted in multiple languages.

    What is the difference between an AI phone assistant and voicemail for a hotel?

    HorecaHub handles guest communication through phone, email and web chat as an additional communication layer, while voicemail usually only stores messages. HorecaHub can use information from systems such as Mews or Guestplan to assist guests more effectively. Multiple languages can also be supported.

    How does an AI phone assistant work for a café or lunch venue?

    An AI phone assistant such as HorecaHub answers calls and handles guest questions using the information from your café or lunch venue. HorecaHub acts as an additional communication layer alongside your existing systems and also supports email and webchat. The system can also assist guests in multiple languages without requiring separate communication software.

    Can an AI assistant handle phone calls and emails at the same time?

    Yes, HorecaHub can handle guest communication simultaneously across phone, email and webchat for hospitality businesses. This brings questions from different channels together in one central place. HorecaHub works alongside existing systems such as Untill, MplusKASSA or Deliverect.

    What do hospitality businesses mean by an automated receptionist?

    By an automated receptionist, hospitality businesses usually mean a system such as HorecaHub that automatically answers incoming calls and helps guests further. HorecaHub can also process emails and webchat messages. The system supports existing reservation software such as TheFork or Tableo, but does not replace it.

    Is AI for hospitality only used for phone calls?

    No, HorecaHub supports phone calls, email and webchat for hospitality businesses. Guests can contact you through multiple channels without changing your existing software. HorecaHub works alongside systems such as CCV, Lightspeed and Guestplan as an additional communication layer.

    Can a virtual assistant work alongside hospitality POS systems?

    Yes, HorecaHub can be used alongside POS systems such as Lightspeed, Untill, CCV and MplusKASSA. Those systems remain responsible for transactions and operational processes. HorecaHub focuses on communication through phone, email and webchat.

    What is the difference between HorecaHub and a traditional phone system for hospitality?

    HorecaHub handles conversations through AI, while a traditional phone system mainly forwards calls or takes messages. HorecaHub also works across email and webchat and can provide answers based on your hospitality information. The system acts as an additional communication layer alongside existing software such as Mews, Guestplan or Lightspeed.

    Why do hospitality businesses use AI alongside systems such as OpenTable or Zenchef?

    HorecaHub is used alongside systems such as OpenTable and Zenchef to manage communication across phone, email and webchat from one central place. Those systems remain responsible for reservations, while HorecaHub helps with guest enquiries and general communication. It acts as an additional layer around your existing hospitality software.

    When is AI more useful than voicemail for a hospitality business?

    HorecaHub can respond to guests directly by phone, email and webchat, while voicemail usually only stores messages. This means guests do not always need to wait for a callback. HorecaHub works alongside existing systems such as TheFork, SevenRooms or Mews.

    Can AI replace an outsourced telephone answering service for a café or lunchroom?

    HorecaHub can handle much of your incoming hospitality communication through phone, email and webchat without needing a separate telephone answering service. The system remains an additional communication layer and does not replace POS systems such as Lightspeed, Untill or CCV. HorecaHub can also transfer conversations to staff when needed.

    What can AI do for hotels or restaurants that standard voicemail cannot?

    HorecaHub can actively respond to guests through phone, email and webchat, while standard voicemail only captures messages. This gives guests faster access to information without waiting for manual follow-up. HorecaHub supports multiple languages and works alongside existing systems such as Mews or Guestplan.

    Can an AI receptionist answer calls for a hotel?

    Yes, HorecaHub can operate as an AI receptionist for hotels by handling phone calls and answering common guest questions. HorecaHub also supports email and webchat and works alongside existing systems such as Mews or OpenTable. More complex situations can be forwarded to staff members.

    How does an AI phone assistant for restaurants work?

    An AI phone assistant from HorecaHub answers incoming calls and helps guests with information or follow-up actions through spoken conversations. HorecaHub also supports email and webchat and works alongside reservation systems such as SevenRooms or TheFork. It does not replace your POS system or reservation platform.

    AI or hiring a receptionist for my restaurant: which is more practical?

    HorecaHub automates guest communication across phone, email and webchat, while a receptionist usually only handles phone calls. This means you can also answer questions through other channels without replacing your existing reservation system such as Zenchef or Guestplan. HorecaHub works alongside your current software and team.

    Can AI do more than voicemail for a hotel reception?

    HorecaHub can actively assist guests through phone, email and webchat, while voicemail mainly stores messages. This allows guests to receive direct answers in multiple languages without waiting for a staff member to call back.

    Why would I use AI if I already have staff answering the phone?

    HorecaHub can handle conversations through phone, email and webchat alongside your existing team. This keeps guest communication running during busy periods while your staff focus on service on-site.

    Is an AI solution more flexible than just voicemail for leisure and hospitality businesses?

    HorecaHub can actively inform guests by phone, email and webchat, while voicemail mainly collects messages. That makes it practical for leisure and hospitality businesses handling a wide range of questions about opening hours, facilities or reservations in multiple languages.

    Can I use a different tone of voice for phone calls and emails?

    Yes, HorecaHub can use different writing styles and wording for each communication channel. For example, you can use a more informal tone in webchat while keeping emails to hotel or restaurant guests more formal. You can tailor communication styles to match your brand, target audience and service standards. HorecaHub applies these instructions separately across phone, email and chat interactions.

    How does HorecaHub work with our existing booking or POS systems?

    HorecaHub works as an additional communication layer alongside existing systems such as Guestplan, TheFork, Untill or CCV. Your booking or POS system remains the primary system, while HorecaHub helps handle communication via phone, email and webchat.

    What does an automated receptionist do for a hospitality business?

    An automated receptionist from HorecaHub answers incoming calls and provides guests with information directly through AI. This means staff spend less time answering the phone during service or busy periods. HorecaHub works as a communication layer alongside existing hospitality solutions such as Untill, MplusKASSA or Deliverect.

    Can AI help reduce phone traffic in my restaurant?

    Yes, HorecaHub can automatically handle many repetitive guest enquiries by phone, so your team faces fewer interruptions during service. This includes questions about opening hours, directions or practical information. HorecaHub works alongside your existing reservation and POS systems and does not replace them.

    Can AI answer calls outside my hospitality business opening hours?

    Yes, HorecaHub can answer guest phone calls outside your opening hours. This means questions sent by phone, email and webchat do not go unanswered when your team is unavailable. HorecaHub uses the information you make available to provide these responses.

    Can HorecaHub work with hospitality POS systems?

    Yes, HorecaHub can be used alongside POS systems such as Lightspeed, MplusKASSA, CCV and Untill. The POS system remains the central place for transactions, while HorecaHub handles communication with guests. This allows existing processes to stay in place.

    What’s the difference between HorecaHub and just using voicemail for my café?

    HorecaHub handles conversations via phone, email and webchat, while voicemail mainly stores messages for follow-up later. HorecaHub can inform guests directly in multiple languages and transfer conversations when needed. The system works as an additional communication layer alongside your existing way of working.

    Why do hospitality businesses sometimes choose AI instead of just adding extra phone lines?

    HorecaHub combines phone, email and web chat into one communication layer, while extra phone lines only increase availability for calls. HorecaHub can also assist guests in multiple languages and work alongside existing hospitality solutions such as Lightspeed or Untill. Your current systems remain fully in use.

    What’s the difference between HorecaHub and a traditional phone system?

    HorecaHub handles conversations using AI and also supports email and web chat, while a traditional phone system mainly routes or answers calls. HorecaHub works alongside your existing systems and can use information from connected hospitality solutions. It does not replace your POS system or reservation platform.

    What is the difference between an AI phone assistant and an answering service for a restaurant?

    An AI phone assistant from HorecaHub handles conversations directly through phone, email and webchat, while a traditional answering service usually relies on human operators and manual message forwarding. HorecaHub complements systems such as Zenchef, Guestplan or OpenTable rather than replacing them. Guests can also be helped in multiple languages, including outside peak hours.

    What can AI do for hospitality that voicemail cannot?

    HorecaHub can actively handle conversations by phone, email and webchat, while voicemail usually only stores messages for follow-up later. It works alongside systems such as Guestplan, Tableo or Zenchef. Guests can receive direct answers in multiple languages without waiting for a callback.

    Can AI be an alternative to a receptionist in a hotel or restaurant?

    HorecaHub can handle part of your communication by phone, email and webchat as an additional layer alongside your team. It does not replace hotel software, reservation systems or POS systems such as Mews, Lightspeed or Untill. Many hospitality businesses use it to manage recurring questions more efficiently.

    How does an automated receptionist for hospitality work?

    An automated receptionist such as HorecaHub answers phone calls, understands guest questions and provides responses based on your configured information and processes. HorecaHub can also transfer calls when human follow-up is needed. The system works alongside existing hospitality solutions such as Guestplan, Untill or CCV.

    Can AI for hospitality handle calls and chats at the same time?

    Yes, HorecaHub can manage guest communication simultaneously across phone, email and web chat within one central communication layer. This means hospitality businesses do not need to manage information separately for each channel. HorecaHub works alongside existing systems such as OpenTable, SevenRooms or MplusKASSA.

    What kind of guest questions can an AI receptionist answer in hospitality?

    HorecaHub can answer common guest questions by phone, email and webchat using the information your business provides. This includes practical questions about your venue, accessibility or services. The system works alongside existing hospitality platforms such as TheFork, Mews or Lightspeed.

    Why do hospitality businesses use an AI receptionist alongside their existing systems?

    HorecaHub is used as an additional communication layer to manage guest enquiries centrally via phone, email and webchat alongside existing hospitality systems. Platforms such as Guestplan, Lightspeed or Deliverect continue to perform their own functions as usual. HorecaHub focuses specifically on communication with guests.

    What can an AI assistant do better than voicemail for hospitality businesses?

    HorecaHub can actively answer guest questions by phone, email and webchat, while voicemail usually only stores messages for later follow-up. Guests can immediately get information about opening hours, accessibility or facilities. HorecaHub also supports multiple languages, which can be useful for international guests in hospitality and leisure businesses.

    What can HorecaHub do that a standard voicemail system cannot?

    HorecaHub can respond to guests directly by phone, email and webchat, while a standard voicemail system only stores messages. HorecaHub can provide answers in multiple languages and support conversations alongside systems such as Mews or Zenchef. It is an additional communication layer for hospitality businesses.

    AI or an extra team member on the phone: what works better for hospitality?

    HorecaHub is designed to handle recurring communication by phone, email and webchat alongside your existing team. Additional staff can take on broader operational tasks, while HorecaHub focuses on guest communication and information requests. HorecaHub works alongside systems such as Untill, Lightspeed and Deliverect.

    Can HorecaHub be an alternative to using only an out-of-hours phone service?

    HorecaHub can support guest questions by phone, email and webchat outside opening hours without relying only on an out-of-hours phone service. The system works alongside existing hospitality solutions such as Guestplan or OpenTable. HorecaHub does not replace your reservation system or POS system.

    What’s the difference between HorecaHub and a traditional telephone answering service?

    HorecaHub is an AI communication layer for phone, email and webchat, while a traditional telephone answering service relies on staff to answer calls. HorecaHub supports hospitality businesses alongside systems such as Mews, CCV or Lightspeed and can communicate with guests in multiple languages. Your existing reservation and POS systems remain in place.

    More on this: AI phone that speaks with your guests · AI email that clears your inbox

    AI web chat and chatbot on your site

    What’s the difference between an AI hospitality agent and a chatbot?

    A traditional chatbot follows fixed menu options on a website. The HorecaHub AI agent holds real conversations, works across phone, email and webchat at the same time, and also completes the request: taking, changing or forwarding reservations to your team. The agent works from one central knowledge base for each venue.

    Can I use HorecaHub without having my own website?

    Yes. Phone and email work independently from a website. Web chat does require a page where the chat can be placed. Hospitality businesses without their own site usually start with phone and email first, then add chat later.

    What are the benefits of AI webchat for hospitality businesses?

    With AI webchat through HorecaHub, guests can ask questions directly on your website without waiting for a member of staff. This helps with practical questions about your location, opening hours or facilities. HorecaHub supports your communication channels and operates independently from reservation and POS systems.

    What’s the difference between HorecaHub and just having a booking widget on my website?

    A booking widget processes reservations, while HorecaHub also handles guest enquiries via phone, email and webchat as an extra communication layer. Systems such as TheFork, Zenchef and Tableo continue to perform their own role alongside it. HorecaHub does not replace these systems.

    What’s the difference between HorecaHub and a standard webchat plugin?

    A standard webchat plugin is usually limited to website chat, while HorecaHub handles communication via phone, email and webchat as an additional communication layer. HorecaHub does not replace your reservation system or POS, but works together with solutions such as SevenRooms, Nostium or MplusKASSA. Data processing agreements are available via legal.

    Can AI do more than just a booking button on my hospitality website?

    HorecaHub handles conversations and enquiries through phone, email and web chat, while a booking button is mainly designed to capture reservations. HorecaHub works alongside reservation systems such as Zenchef, OpenTable and SevenRooms without replacing them. This allows your existing reservation process to remain unchanged.

    AI or just a contact form on my hospitality website: which is more practical?

    HorecaHub handles guest enquiries through phone, email and webchat, while a contact form usually only collects messages. HorecaHub works as an additional communication layer alongside systems such as Lightspeed, Deliverect or Mews. Guests can also be assisted in multiple languages.

    AI or just a booking widget: what am I still missing as a restaurant?

    With only a booking widget, guests can make reservations, while HorecaHub also handles questions via phone, email and webchat. HorecaHub does not replace your reservation system such as Zenchef, TheFork or OpenTable, but adds guest communication alongside it. This means guests can also get help with opening hours, group enquiries or practical questions in multiple languages.

    What’s the difference between HorecaHub and just having a chatbot on my website?

    A standalone chatbot usually only works on your website, while HorecaHub also handles phone and email communication. HorecaHub acts as a broader communication layer alongside reservation and POS systems such as Zenchef, MplusKASSA or Lightspeed. This means guests can receive the same information across multiple channels.

    Why do hospitality businesses use AI alongside a reservation widget?

    HorecaHub supports guests beyond the reservation widget through phone, email and webchat. This allows guests to ask questions about opening hours, accessibility or group bookings in addition to making reservations. HorecaHub works alongside systems such as Tableo, OpenTable and Zenchef.

    What is the difference between a chatbot and an AI assistant for hospitality?

    A chatbot usually works with fixed scripts, while HorecaHub understands and handles conversations across phone, email and webchat in context. This allows guests to communicate more naturally without going through standard menus. HorecaHub supports hospitality businesses as an additional communication layer alongside systems such as Zenchef, Nostium or CCV.

    Can an AI assistant also manage webchat on my hospitality website?

    Yes, HorecaHub can manage webchat conversations with guests on your hospitality website. Visitors can ask practical questions and receive immediate answers based on your business information. HorecaHub works alongside systems such as TheFork, Zenchef or OpenTable and does not replace those platforms.

    Why use AI alongside a booking widget on my restaurant website?

    HorecaHub answers questions and conversations via phone, email and webchat, while a booking widget is mainly designed to capture reservations. HorecaHub can work together with systems such as Zenchef, TheFork or OpenTable without replacing them. This means guests can also be helped outside the reservation process.

    Is AI for hospitality the same as a chatbot on my website?

    HorecaHub works across phone, email and web chat, while a standard chatbot usually only handles conversations on a website. HorecaHub is designed as a broader communication layer alongside systems such as Guestplan, Mews or Deliverect. This allows guests to contact you through multiple channels.

    Can AI be an alternative to just having a contact form on my hospitality website?

    HorecaHub supports direct communication through phone, email and web chat, while a contact form usually depends on manual follow-up. HorecaHub can also work alongside systems such as SevenRooms or TheFork without replacing them. This means guests can receive faster responses across different channels.

    What is the difference between AI for hospitality and a standard chatbot?

    HorecaHub supports not only webchat but also phone and email for hospitality communication. This allows guests to contact you through multiple channels while your existing reservation and POS systems such as Zenchef, Mews or Untill continue to operate as usual. HorecaHub acts as an additional communication layer.

    Is a booking widget enough for guest communication in a restaurant?

    A booking widget mainly manages reservations, while HorecaHub supports broader communication by phone, email and webchat. It complements systems such as TheFork, SevenRooms or OpenTable rather than replacing them. This also allows guests to ask questions about opening hours, groups or practical information.

    What is the difference between an AI chat and just having a contact form on a hospitality website?

    A contact form collects messages for a later reply, while HorecaHub can help guests directly through webchat, phone and email. It works alongside existing hospitality solutions such as Zenchef or Mews. This means communication does not have to wait for manual follow-up.

    What’s the difference between an AI agent and a standard hospitality chatbot?

    An AI agent such as HorecaHub handles complete conversations across phone, email and web chat and responds to context within configured guidelines. A standard chatbot often works with fixed buttons or predefined scripts. HorecaHub also integrates with existing hospitality environments without replacing reservation systems or POS software.

    What’s the difference between an AI webchat and just having a booking button?

    HorecaHub can answer guest questions through webchat, while a booking button is mainly designed to send reservations to systems such as Tableo, TheFork or Zenchef. HorecaHub does not replace those reservation systems, but also helps guests with practical questions outside the booking process. That can be relevant for restaurants, hotels and leisure businesses.

    Why do restaurants use AI communication alongside a reservation widget?

    Restaurants use HorecaHub alongside a reservation widget because guests often call, email or chat with questions outside the booking process. HorecaHub handles that communication across multiple channels and connects with systems such as OpenTable, SevenRooms or Guestplan. Your existing reservation system remains the primary system.

    More on this: AI web chat on your own website · AI for restaurants

    AI email and inbox

    Can AI reply to guest emails for a hotel or restaurant?

    Yes, HorecaHub can automatically respond to guest emails on behalf of your hotel, restaurant or event venue. The system helps with common questions and supports your existing communication process. HorecaHub works alongside systems such as Mews, Zenchef or OpenTable.

    Can AI also reply to guest emails for a hotel or restaurant?

    Yes, HorecaHub can respond to guest enquiries by email for restaurants, hotels and other hospitality businesses. The system uses your up-to-date business information to provide consistent replies and supports communication in multiple languages. HorecaHub remains an additional communication layer and does not replace a PMS or booking system such as Mews or Tableo.

    Can AI for hospitality also reply to guest emails?

    Yes, HorecaHub can handle guest emails alongside phone and webchat. HorecaHub helps hospitality businesses answer common questions and supports existing systems such as Zenchef, Guestplan or Mews without replacing them. Guests can therefore contact you through multiple channels.

    More on this: AI for hotels · AI for restaurant chains

    Reservations, integrations and systems

    What’s the difference between HorecaHub and a reservation system?

    A reservation system manages tables, time slots and guest details. HorecaHub handles the conversation before that happens: phone calls, emails and chats where guests ask whether you still have availability. HorecaHub does not replace your reservation system; it passes the request on fully prepared to the system or your team.

    Does HorecaHub replace my POS or hotel system?

    No. HorecaHub is a communication layer alongside the systems your business already uses. Your POS, PMS and reservation system stay in place and keep their own role. HorecaHub manages the conversations around them through phone, email and webchat, then passes the relevant information to your team.

    Can AI in hospitality work with existing reservation software?

    HorecaHub works alongside existing reservation software such as Zenchef, TheFork, OpenTable, SevenRooms and Tableo as an additional communication layer for phone, email and web chat. It does not replace your reservation system. This allows your current way of working to stay the same.

    Why do some restaurants use AI alongside their reservation system?

    HorecaHub supports restaurants through phone, email and webchat alongside existing reservation systems such as Guestplan, Zenchef or OpenTable. A reservation system manages bookings, while HorecaHub focuses on guest communication. These roles complement each other.

    Can AI in hospitality work with our reservation system?

    Yes, HorecaHub works as a communication layer alongside reservation systems such as Zenchef, OpenTable, TheFork, SevenRooms and Guestplan. HorecaHub does not replace these systems, but supports guest communication via phone, email and webchat. This means your existing reservation process stays unchanged while guest enquiries can be handled faster and more consistently.

    What’s the difference between AI for hospitality and a reservation system?

    HorecaHub manages guest communication through phone, email and webchat, while reservation systems such as Zenchef, TheFork or SevenRooms manage bookings. Both systems can be used alongside each other. HorecaHub does not replace your reservation system or POS.

    What can HorecaHub do that a standard booking page cannot?

    HorecaHub can actively assist guests via phone, email and webchat, while a booking page mainly processes reservations. The system can answer general questions and guide conversations alongside platforms such as SevenRooms, Tableo or OpenTable. HorecaHub is therefore an additional communication layer rather than a replacement for reservation software.

    What am I missing if I only use a reservation system without AI communication?

    If you only use a reservation system such as Zenchef, TheFork or Guestplan, a large part of guest communication via phone, email and webchat still has to be handled manually. HorecaHub complements those systems by managing questions and conversations without replacing the reservation system. Guests can also be helped in multiple languages.

    Can HorecaHub work with my reservation system instead of replacing it?

    Yes, HorecaHub is designed as an additional communication layer alongside existing reservation systems such as Guestplan, Zenchef, TheFork and Tableo. HorecaHub handles calls and messages through phone, email and webchat without replacing your reservation system or POS.

    What is the difference between an AI receptionist and a reservation system?

    A HorecaHub AI receptionist handles communication with guests, while a reservation system such as OpenTable or Guestplan manages bookings. HorecaHub complements these systems rather than replacing them. The goal is to help guests receive faster answers via phone, email or webchat.

    Can HorecaHub do more than just take reservations?

    HorecaHub supports communication by phone, email and web chat and is not limited to reservations alone. It can work alongside reservation systems such as Tableo, Zenchef or OpenTable as an additional communication layer. Guests can also ask questions about practical information or availability.

    Why do some restaurants use AI alongside their existing reservation system?

    HorecaHub works alongside reservation systems such as Zenchef, OpenTable or Guestplan by also handling communication via phone, email and webchat. The reservation system remains responsible for bookings and table management. HorecaHub ensures guests can also get help outside the booking process.

    How does HorecaHub work with our existing reservation system during guest conversations?

    HorecaHub communicates with guests by phone, email and webchat and works alongside reservation systems such as Zenchef, Guestplan or Tableo. Your reservation system remains the source of truth for bookings and availability. HorecaHub mainly helps handle and respond to guest communication more efficiently.

    Why do restaurants combine a reservation system with AI communication?

    HorecaHub works alongside reservation systems such as Zenchef, OpenTable, TheFork, Guestplan and SevenRooms by handling guest questions via phone, email and webchat. The system does not replace reservation software, but helps restaurants manage communication around bookings more effectively. This means your existing processes and tools remain fully usable within your business.

    Why do hospitality businesses use AI alongside their existing POS system?

    HorecaHub does not replace POS systems such as Lightspeed, Untill, MplusKASSA or CCV, but instead supports guest communication through phone, email and webchat. POS systems remain responsible for transactions and operational processes. HorecaHub also helps answer common questions without replacing your existing software.

    Why do hotels and restaurants use AI alongside software like Mews or OpenTable?

    HorecaHub complements systems such as Mews, OpenTable, SevenRooms and Guestplan by handling guest communication across phone, email and webchat. Those systems remain suitable for reservations, hotel management and operational processes. HorecaHub focuses on answering questions and supporting communication in multiple languages.

    Why isn’t a reservation system alone enough for hotels and restaurants?

    A reservation system only handles bookings, while HorecaHub also manages other guest questions by phone, email and webchat. This includes practical information, changes to bookings and general communication in multiple languages. HorecaHub works alongside systems such as Zenchef, Tableo and TheFork.

    More on this: AI for cafés and bars · AI for leisure and day attractions

    Privacy, GDPR and data security

    How secure is AI customer service for hospitality data?

    HorecaHub processes communication data within the EU/EEA using AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. More information is available at legal.

    How does HorecaHub handle privacy in AI guest communication?

    HorecaHub processes guest communication via phone, email and webchat with hosting within the EU or EEA and uses AES-256 encryption at rest and TLS 1.2 or higher during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. A data processing agreement is available via legal.

    How are our instructions and knowledge base secured within HorecaHub?

    HorecaHub hosts data within the EU/EEA and uses AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. A data processing agreement is available via legal.

    How is guest data and privacy handled with an AI assistant for hospitality?

    HorecaHub processes guest communication within the EU/EEA using AES-256 encryption at rest and TLS 1.2+ during data transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention policies. A data processing agreement is available via legal.

    How does HorecaHub make sure our data is not used to train AI models?

    HorecaHub does not use customer data to train AI models and works with LLM subprocessors based on zero-data-retention. Data is hosted within the EU or EEA with AES-256 encryption at rest and TLS 1.2+ during transmission. A data processing agreement is available via legal.

    Where is HorecaHub data stored and how is it secured?

    HorecaHub hosts data within the EU/EEA and uses AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. A data processing agreement is available via legal.

    How is our data secured within HorecaHub?

    HorecaHub hosts data within the EU/EEA and uses AES-256 encryption at rest and TLS 1.2+ during data transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. A data processing agreement is available via legal.

    How are updates and changes in HorecaHub secured?

    HorecaHub uses hosting within the EU/EEA, AES-256 encryption for stored data and TLS 1.2+ during data transfer. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. More information is available at legal.

    How does HorecaHub handle privacy and guest data?

    HorecaHub processes guest communication through hosting within the EU or EEA using AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models, and LLM subprocessors operate on a zero-data-retention basis. A data processing agreement is available via legal.

    More on this: AI for event venues · put your question to us

    Starting, configuring and managing

    Can I set up standard replies for frequently asked guest questions?

    Yes, you can set up standard replies and communication guidelines in HorecaHub for recurring guest questions. This helps you keep communication consistent across phone, email and webchat. HorecaHub works with the information and instructions you provide yourself.

    Can I test what the AI would say to guests before going live?

    Yes, with HorecaHub you can review responses and conversation scenarios before actively using the assistant. This allows you to see how the assistant responds via phone, email and webchat within the limits you have set. You can continue adjusting the tone, content and instructions afterwards.

    Can I test the AI responses before guests interact with it?

    Yes, with HorecaHub you can review responses and conversation flows internally before the assistant starts communicating with guests. You can adjust and test texts, instructions and tone of voice across phone, email and webchat. HorecaHub remains an additional communication layer alongside systems such as Zenchef, Mews or Lightspeed.

    Can I set different AI instructions for each communication channel?

    Yes, with HorecaHub you can use different instructions for phone, email and webchat if that suits your workflow better. For example, you can use shorter replies on the phone and more detailed explanations by email. HorecaHub works alongside existing hospitality solutions such as Zenchef or Lightspeed.

    How do I get started with an AI assistant for my hospitality business?

    You get started with HorecaHub by making your communication channels and business information available for phone, email and webchat. HorecaHub works alongside existing solutions such as TheFork, Zenchef or Mews and does not require technical knowledge from users. For practical information, you can also visit pricing.

    Can I test the replies HorecaHub gives before guests see them?

    Yes, HorecaHub can first be tested internally so you can review replies and conversation tone before guests interact with it. You can adjust examples, limit topics and refine instructions. HorecaHub then applies the same guidelines consistently across phone, email and webchat.

    Can I set fixed replies for common guest questions?

    Yes, within HorecaHub you can add fixed information and preferred wording for recurring guest questions. This can include parking information, opening hours or policies for groups. HorecaHub then uses that knowledge in conversations via phone, email and webchat. This helps keep answers consistent across channels while still allowing your team to update information whenever needed.

    More on this: AI phone that speaks with your guests · AI email that clears your inbox

    By type of hospitality business

    How does AI customer service for restaurants work?

    HorecaHub monitors the restaurant’s communication channels and replies in the venue’s tone of voice. The assistant works with information provided by the restaurant itself: opening hours, menus, house rules and reservation policies. Anything the assistant is unsure about is passed to a staff member. All conversations remain accessible for review.

    What features should an AI assistant for a restaurant have?

    An AI assistant for a restaurant should at minimum handle phone, email and chat, manage new and updated reservations, support multiple languages, transfer to a staff member when needed and log all conversations. HorecaHub includes these functions in one subscription, with one knowledge base per venue and integrations with systems such as Zenchef, Guestplan, TheFork, OpenTable and Mews.

    What is an AI receptionist for a hotel or restaurant?

    An AI receptionist from HorecaHub automatically handles guest phone calls, emails and webchat messages on behalf of your hospitality business. The system supports day-to-day communication such as questions about opening hours, availability and practical information. HorecaHub works alongside existing systems such as Mews, Zenchef or OpenTable rather than replacing them.

    How can a café use AI for customer communication?

    A café can use HorecaHub to automatically answer guest questions via phone, email and webchat. This includes questions about opening hours, menus or how to reach the venue. HorecaHub works with your existing processes and can be used alongside systems such as CCV or MplusKASSA.

    How do restaurants use AI in practice?

    Restaurants mainly use HorecaHub to handle guest communication through phone, email and webchat. The AI helps with recurring questions and supports staff during busy periods. HorecaHub complements existing solutions such as TheFork, SevenRooms or Tableo rather than replacing them.

    AI or extra reception staff in a hotel: what’s the difference?

    Additional reception staff handle guest questions manually, while HorecaHub supports communication via phone, email and webchat as an additional AI layer for hotels. HorecaHub does not replace a PMS such as Mews or a POS system. Guest data is processed within the EU/EEA without using customer data to train AI models.

    AI customer service or an outsourced answering service for a restaurant: what’s the difference?

    HorecaHub answers guest questions via phone, email and webchat as an additional communication layer, while an outsourced answering service usually relies on human operators. HorecaHub can use information from your existing systems such as Zenchef, Guestplan or Mews without replacing them. Guests can also be assisted in multiple languages.

    What exactly is AI customer service for a restaurant or hotel?

    AI customer service for a restaurant or hotel means HorecaHub automatically handles guest enquiries via phone, email and webchat as an additional communication layer alongside your existing systems. HorecaHub does not replace your reservation system or POS, but works together with solutions such as Zenchef, Guestplan, Mews and Lightspeed. Guests can ask questions about opening hours, availability or practical information in multiple languages.

    How do hotels use AI for reception and guest communication?

    Hotels use HorecaHub to manage guest communication across phone, email and webchat alongside their existing reception operations. HorecaHub can answer practical guest questions and work with systems such as Mews without replacing them. This helps hotels provide more consistent information to guests in multiple languages.

    Can AI customer service work for a hospitality group with multiple locations?

    Yes, HorecaHub can be used by hospitality groups with multiple locations and supports communication by phone, email and webchat for each site. HorecaHub works alongside existing systems such as Guestplan, SevenRooms or Lightspeed without replacing them. This allows each location to keep its own information within one communication layer.

    Can AI customer service be used for leisure businesses and event venues?

    Yes, HorecaHub also supports leisure businesses and event venues with guest communication via phone, email and webchat. HorecaHub works as an additional communication layer alongside your existing systems and processes without replacing reservation software or POS systems. Guests can also be assisted in multiple languages with practical questions about your venue or services.

    How does the AI assistant learn my restaurant’s menu and opening hours?

    HorecaHub uses information you provide yourself, such as menus, opening hours, frequently asked questions and internal guidelines. This knowledge is used across phone, email and webchat without replacing your reservation system or POS. HorecaHub can also take into account updates that you add or correct later.

    Can HorecaHub handle temporary promotions or events?

    Yes, HorecaHub can include temporary information in conversations, such as special menus, events or adjusted availability. You decide which information is active and when it expires. This keeps communication via phone, email and webchat aligned with your planning.

    Can I use different tones of voice for hotel guests and business customers?

    Yes, HorecaHub can follow instructions for different target groups and communication styles within your organisation. This allows the assistant to respond more formally to business enquiries and more casually to leisure guests. This applies across phone, email and webchat in multiple languages.

    Can AI help guests in multiple languages at a restaurant or hotel?

    Yes, HorecaHub can assist guests in multiple languages via phone, email and webchat. This is useful for restaurants, hotels and leisure businesses with international guests. HorecaHub remains an additional communication layer alongside systems such as Mews, OpenTable or Zenchef.

    Can an AI agent help during busy periods in a restaurant or café?

    Yes, HorecaHub can handle guest calls, emails and webchat enquiries during busy periods so your team experiences less communication pressure. Your existing reservation and POS systems continue to operate as normal. HorecaHub acts as an additional communication layer for hospitality businesses.

    Can AI customer service work with a hotel’s existing software?

    Yes, HorecaHub works alongside existing hotel software such as Mews and supports guest communication through phone, email and webchat. Your current systems continue to manage operational processes. HorecaHub adds an extra communication layer on top.

    When is AI more useful than adding extra front desk staff in a hotel?

    HorecaHub is useful when a hotel receives many recurring questions via phone, email and webchat and wants to handle them centrally. The system supports multiple languages and works alongside existing hotel software such as Mews. HorecaHub does not replace your PMS or reception team, but helps maintain consistent guest communication.

    Why do some hotels use AI alongside their reception team?

    Hotels use HorecaHub alongside their reception team to handle guest questions across phone, email and webchat in one place. HorecaHub supports multiple languages and can work with systems such as Mews without replacing them. This keeps reception staff available for tasks that require personal interaction.

    What’s more practical for a restaurant: AI or just a callback request form?

    A callback request usually only collects contact details, while HorecaHub can respond to guest enquiries directly via phone, email and webchat. HorecaHub works alongside reservation systems such as Guestplan or TheFork and can provide information about your business in multiple languages. This means guests do not always have to wait for manual follow-up.

    AI or a traditional call centre for my restaurant: what’s the difference?

    HorecaHub handles hospitality conversations by phone, email and webchat, while a traditional call centre usually relies on human agents. HorecaHub works alongside systems such as Zenchef, Guestplan or OpenTable and does not replace your reservation system or POS. Guests can also be helped in multiple languages.

    What’s the difference between an AI assistant and extra reception staff in a hotel?

    HorecaHub supports hotel communication through phone, email and webchat, while additional reception staff handle calls and messages manually. The system does not replace a PMS such as Mews and works alongside your existing team. Guests can also be assisted in multiple languages.

    Can an AI solution do the same job as an answering service for event venues?

    HorecaHub handles incoming communication via phone, email and webchat for event venues as an additional communication layer. Unlike many answering services, HorecaHub can also retrieve information from connected hospitality systems such as Mews or OpenTable. The system does not replace that software but works alongside it.

    What is an AI agent for a restaurant or hotel in simple terms?

    An AI agent from HorecaHub is a digital assistant that handles guest questions via phone, email and webchat on behalf of your hospitality business. HorecaHub works as an additional communication layer alongside systems such as Zenchef, Mews or Lightspeed and does not replace your reservation system or POS. You decide which information the AI can use.

    Can a virtual assistant work for a café or lunch venue?

    Yes, HorecaHub can be used as a virtual assistant for cafés and lunch venues to manage guest communication through phone, email and webchat. HorecaHub works alongside existing systems such as Untill, CCV or Lightspeed and does not change your current POS process. You decide which information is available to guests.

    Can AI help guests outside my restaurant’s opening hours?

    Yes, HorecaHub can answer guest questions outside opening hours through phone, email and webchat. HorecaHub remains an additional communication layer and works together with existing systems such as TheFork or Tableo. You decide which information guests receive during those times.

    Can HorecaHub replace an external call centre for a restaurant group?

    HorecaHub supports restaurant groups by handling communication centrally across phone, email and webchat. Unlike many call centres, HorecaHub works as an additional AI layer alongside existing systems such as SevenRooms, Deliverect or MplusKASSA.

    Can HorecaHub use the same tone of voice as my restaurant or hotel?

    Yes, HorecaHub can formulate replies in the tone of voice that fits your restaurant, hotel or event venue. You can provide guidelines on how guests should be addressed, writing style and preferred wording so phone, email and webchat conversations stay consistent with your brand identity.

    What do restaurants use AI customer service for?

    Restaurants use HorecaHub to manage guest communication centrally across phone, email and webchat. This includes questions about opening hours, accessibility, allergens, group bookings or availability. HorecaHub complements booking systems such as TheFork, SevenRooms or Guestplan rather than replacing them.

    Can AI help with communication for event venues?

    Yes, HorecaHub supports event venues with guest communication through phone, email and webchat. The system can answer practical questions and collect information so staff spend less time on repetitive communication. HorecaHub is an additional communication layer and not a replacement for reservation or POS systems.

    Can an AI assistant speak multiple languages with hotel or restaurant guests?

    Yes, HorecaHub can communicate with guests in multiple languages via phone, email and webchat. This allows international guests to receive answers more quickly without your team constantly switching between languages. HorecaHub remains an addition to your existing reservation or POS systems.

    How does an AI customer service solution work for a restaurant group with multiple locations?

    HorecaHub can support communication for multiple restaurant locations across phone, email and webchat. Each location can use different opening hours, contact details or instructions. HorecaHub works alongside existing systems such as SevenRooms, Tableo or Untill.

    What does a virtual assistant do for a hotel reception?

    A virtual assistant from HorecaHub helps hotel guests with questions via phone, email and webchat. This can include practical communication about their stay, accessibility or general information. HorecaHub can work alongside systems such as Mews, but does not replace that software.

    Is an AI customer service solution suitable for cafés and lunch spots?

    Yes, HorecaHub can also be used by cafés and lunch spots for communication via phone, email and webchat. This helps answer recurring questions when staff are busy serving guests. HorecaHub remains an additional communication layer alongside your existing operations.

    AI or hiring extra reception staff for my hotel: what’s the difference?

    HorecaHub handles recurring communication via phone, email and webchat, while additional staff can cover a broader range of operational tasks on-site. HorecaHub is an additional communication layer that works alongside your team and systems such as Mews or SevenRooms. Your staff remain available for personal service and complex situations.

    AI or an outsourced call centre for a leisure business: what’s the difference?

    HorecaHub handles communication directly across phone, email and web chat within one AI-driven environment, while a call centre usually relies on human operators. HorecaHub can connect with existing systems such as Guestplan or Mews without replacing them. Data is hosted within the EU/EEA with encryption at rest and during transport.

    Can HorecaHub give different answers for hotel guests and restaurant guests?

    Yes, HorecaHub can use separate instructions and knowledge base information for different parts of your business, such as your hotel, restaurant or event venue. This keeps responses relevant to the guest’s context. HorecaHub supports this across phone, email and webchat.

    What can an AI assistant for restaurants answer?

    HorecaHub can answer frequently asked questions from restaurant guests through phone, email and webchat. This includes questions about opening hours, directions, menu information or reservations through existing systems such as TheFork, OpenTable or SevenRooms. HorecaHub complements existing hospitality software and does not replace your reservation system.

    What is a virtual assistant for a restaurant or hotel?

    A virtual assistant for hospitality is a digital communication layer such as HorecaHub that helps guests via phone, email and webchat. HorecaHub supports hospitality businesses by answering questions and handling guest communication without replacing your reservation software or POS system. It works alongside existing tools such as SevenRooms or Guestplan.

    Is an AI assistant cheaper than hiring extra staff for my restaurant?

    Costs vary depending on your situation, but HorecaHub is designed as an additional communication layer alongside your existing team and systems. It does not replace your reservation or POS system, but helps handle conversations by phone, email and webchat. For current pricing, visit pricing.

    Why do hotels use AI alongside reception staff?

    Hotels use HorecaHub alongside reception staff to continuously handle enquiries by phone, email and webchat. It supports existing systems such as Mews rather than replacing them. This keeps communication available when staff are busy assisting guests on site.

    What does an AI agent actually do for a restaurant or hotel?

    An AI agent such as HorecaHub independently handles guest communication by phone, email and web chat within predefined instructions and available information. HorecaHub acts as an additional communication layer alongside systems such as Zenchef, Mews or Lightspeed and does not replace a reservation system or POS. It helps hospitality businesses manage guest enquiries centrally.

    Is AI customer service useful for a small restaurant?

    Yes, HorecaHub can also be used by smaller hospitality businesses as an additional communication layer for phone, email and webchat. This helps guest enquiries to be handled more consistently without replacing existing software. HorecaHub is suitable for restaurants, cafés and lunchrooms, among others.

    AI or reception staff: when should you use each in a hotel or restaurant?

    HorecaHub handles recurring questions via phone, email and webchat, while reception staff can focus on personal service and operational tasks. HorecaHub does not replace employees, but works as an additional communication layer alongside your team. This is relevant for hotels, restaurants and event venues that manage high volumes of guest contact throughout the day.

    What is the difference between HorecaHub and a traditional answering machine for my restaurant?

    HorecaHub handles real conversations via phone, email and webchat, while a traditional answering machine only records messages. HorecaHub can give guests direct answers in multiple languages and works alongside systems such as Zenchef or OpenTable. It does not replace your reservation or POS system, but supports the communication around them.

    Why do hotels combine a reception team with HorecaHub?

    Hotels combine a reception team with HorecaHub to provide additional support for guest communication by phone, email and webchat. HorecaHub can share information in multiple languages and works alongside systems such as Mews or SevenRooms. The hotel team remains responsible for operational and personal service.

    How do I add information about my restaurant or hotel to the HorecaHub knowledge base?

    You can add information to HorecaHub such as opening hours, menus, house rules and frequently asked questions using documents, text or existing webpages. HorecaHub uses that information to answer guests via phone, email and webchat. The system remains an additional communication layer alongside systems such as Zenchef, Mews or Lightspeed.

    Can HorecaHub use different communication styles for a restaurant and hotel within the same business?

    Yes, HorecaHub can use different instructions and tones of voice for each location or department. This allows a hotel to communicate differently from a restaurant or event venue within the same organisation. This works across phone, email and webchat. You can tailor communication styles to match the guest experience and operational needs of each part of the business.

    What do restaurants mean by AI customer service?

    AI customer service for restaurants uses software to automatically answer guest questions via phone, email and web chat. HorecaHub works as an additional communication layer alongside systems such as Zenchef, Guestplan or Lightspeed and does not replace your reservation system or POS. You decide which information guests are allowed to receive.

    What is a virtual assistant for a restaurant?

    A virtual assistant for a restaurant helps guests digitally via phone, email and web chat with questions about your business. HorecaHub is this type of additional communication layer and does not replace your reservation system or POS system. It can be used by restaurants, cafés and restaurant groups.

    What do cafés and lunchrooms use AI communication for?

    Cafés and lunchrooms use AI communication to handle guest questions faster through phone, email and web chat. HorecaHub supports day-to-day communication without replacing existing systems such as Tableo, CCV or MplusKASSA. Multilingual communication is also possible.

    How do event venues use AI for guest communication?

    Event venues use AI to handle visitor questions centrally across phone, email and webchat. HorecaHub supports this communication without replacing existing systems such as Deliverect or Lightspeed. The platform can also manage multilingual conversations with guests.

    Is AI for hospitality only for large chains or also independent venues?

    AI for hospitality can be used by independent hospitality businesses as well as restaurant chains, hotels and leisure companies. HorecaHub supports communication via phone, email and webchat and works alongside existing systems such as Nostium, Tableo or CCV. The setup depends on your own way of working.

    More on this: AI web chat on your own website · AI for restaurants

    Other questions on this topic

    What is an AI hospitality assistant?

    An AI hospitality assistant is software that handles guest conversations independently. HorecaHub does this through phone, email and web chat: the assistant takes reservations, answers questions about opening hours and menus, and passes complex conversations to a staff member. HorecaHub does not replace your reservation system or POS, but manages the communication around it.

    What does an AI hospitality agent actually do?

    The HorecaHub AI agent answers phone calls, manages email and web chat, and handles reservations, changes and cancellations. It provides practical information such as directions, parking, group options and menus. If there is uncertainty or a complaint, it transfers the conversation to the team together with a summary of the discussion.

    Why is AI customer service important for hospitality businesses?

    In hospitality, calls and messages usually come in during the busiest parts of the day, when the team is focused on guests on site. HorecaHub handles phone, email and chat so every guest receives a quick response, including outside opening hours. This prevents enquiries from being missed and allows staff to focus on service.

    How many guest questions does HorecaHub handle on its own?

    HorecaHub handles around 80% of incoming questions on its own. The remaining 20% goes to a team member on purpose: group enquiries, special requests and anything where personal contact works better. You decide which topics always go to a person, and every conversation can be reviewed afterwards.

    Is AI suitable for small hospitality businesses?

    Yes. HorecaHub is designed for independent hospitality businesses without their own customer service team, whether you run a single restaurant, café, hotel or leisure business, or multiple venues. No technical knowledge is needed; you provide the information and HorecaHub sets up the assistant for you.

    How does AI fit into hospitality and guest experience?

    HorecaHub handles predictable guest conversations so your team has more time for in-person hospitality. The assistant replies in your venue’s tone of voice, always responds, and hands conversations over to a staff member when something becomes personal or sensitive, such as a complaint or special request.

    What makes HorecaHub different from other AI solutions?

    HorecaHub is built for hospitality and handles phone, email and chat from one knowledge base per business, in six languages, from € 369 per month for up to 2,000 tickets. HorecaHub does not replace your reservation system or POS, but works alongside them. Data stays within the EU/EEA and is not used for model training.

    How does the AI assistant know how my business operates?

    The assistant works from a knowledge base that your business fills in itself: opening hours, menu, house rules, reservation policy, parking, directions and frequently asked questions. HorecaHub sets up that knowledge base together with you during onboarding. If information is missing, the assistant does not make it up; the question is passed to a staff member instead.

    What happens if the AI doesn’t know the answer?

    The assistant will say so clearly and hand the conversation over to your team, including a summary of what was discussed. HorecaHub is designed so the assistant would rather refer a question than guess. Repeated questions the assistant could not answer are then added to the knowledge base for future conversations.

    Can I review what the AI is saying to guests?

    Yes. All conversations via phone, email and webchat can be reviewed in the HorecaHub environment. This allows you to check what was said, which arrangements were made and which questions were passed on to your team. It also forms the basis for improving and updating the knowledge base.

    Can I control the assistant’s tone of voice and wording?

    Yes. The assistant communicates in the style of your business: formal or informal, concise or more detailed, and with the level of familiarity you prefer. That style is defined during setup and can be adjusted later. HorecaHub uses the wording and examples provided by your business.

    What is agentic AI and how does it help my hospitality business?

    Agentic AI means the software does more than answer a conversation: it also completes the task by collecting details, creating the booking, confirming it and passing it on. HorecaHub works this way, so enquiries do not end up sitting unfinished with the team. If there is uncertainty or a complaint, a staff member takes over.

    How do I add information about my business to the HorecaHub knowledge base?

    You can fill the HorecaHub knowledge base with information such as opening hours, menu details, house rules, FAQs and operational procedures for your business. HorecaHub uses this information to handle conversations correctly across phone, email and web chat. Your existing systems such as Zenchef, Mews or Lightspeed remain the primary source of information.

    Can HorecaHub handle different rules for each location or department?

    Yes, HorecaHub can use different instructions and responses for each location, department or concept. This is useful for restaurant groups, hotels or leisure businesses with multiple venues. HorecaHub remains a communication layer alongside systems such as Guestplan, SevenRooms or Untill.

    How do I control what the AI assistant can and cannot say?

    Within HorecaHub, you can define which information the assistant is allowed or not allowed to share with guests. This can include rules around allergies, availability, complaint handling or internal processes. That way, you stay in control of communication across phone, email and web chat.

    Can HorecaHub automatically hand conversations over to my team?

    Yes, HorecaHub can escalate conversations to your team when a question requires human follow-up. For example, this may be needed for exceptions, complaints or situations where additional review is required. Your staff therefore remain in control of complex communication.

    How does HorecaHub learn from corrections made by my staff?

    HorecaHub can be updated based on corrections and revised instructions from your team. If an answer needs to be adjusted, you can update the knowledge base or rules so future conversations better match your way of working. Customer data is not used to train AI models.

    How does HorecaHub prevent guests from getting incorrect information?

    HorecaHub uses your own knowledge base and configured rules to keep answers as consistent as possible. If information is missing or unclear, a conversation can be forwarded to your team. Your reservation system or POS system remains the source for operational data.

    Can HorecaHub handle multiple languages without separate scripts?

    Yes, HorecaHub can communicate with guests in multiple languages across phone, email and webchat. The content is still based on the same knowledge base and instructions from your business. This helps keep communication as consistent as possible across languages.

    Who can edit the content and instructions in HorecaHub within my company?

    You decide which employees are allowed to update information and instructions in HorecaHub. This allows you to keep management centralised or distribute it across locations and teams. HorecaHub supports different types of hospitality organisations.

    Can HorecaHub take house rules and exceptions into account?

    Yes, HorecaHub can provide answers based on your house rules, exceptions and internal agreements. This can include policies for dogs, groups, allergies or events. You manage this information in the HorecaHub knowledge base. The AI passes on what the venue itself has supplied about dishes and ingredients, always stating that this is information from the venue. In case of doubt, when an allergy is described as medical, and with any request for a guarantee, the conversation goes straight to a staff member. The AI never confirms that a dish is safe.

    How secure is the information I put into HorecaHub?

    HorecaHub processes data with hosting within the EU/EEA, AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models, and LLM subprocessors operate on a zero-data-retention basis. More information is available at legal.

    What do hospitality businesses mean by a virtual assistant?

    Hospitality businesses usually mean an AI solution such as HorecaHub that supports guest communication via phone, email and webchat. The assistant helps with recurring questions so guests receive answers more quickly. HorecaHub does not replace your reservation system or POS system.

    Can an AI assistant speak multiple languages with guests?

    Yes, HorecaHub can communicate with guests in multiple languages via phone, email and webchat. This is useful for restaurants, hotels and leisure businesses with international visitors. HorecaHub uses your existing information and processes as the basis for communication.

    Is an AI agent difficult to use for hospitality business owners?

    No, HorecaHub is designed for hospitality business owners without a technical background and supports communication by phone, email and webchat. You use it alongside your existing workflows and systems. HorecaHub can be used by restaurants, hotels, cafés and other hospitality venues.

    When is AI a better choice than an answering service in hospitality?

    HorecaHub is suitable if you want to manage guest communication centrally across phone, email and webchat without depending on a traditional answering service. The system works alongside existing solutions such as Guestplan, SevenRooms or Mews. HorecaHub uses hosting within the EU/EEA and processes data encrypted with AES-256 and TLS 1.2+.

    Can HorecaHub work alongside an existing call centre?

    Yes, HorecaHub can work alongside your existing call centre as an additional communication layer for phone, email and webchat. This allows you to keep your current workflow while extra communication is handled automatically. HorecaHub complements existing hospitality solutions such as Mews, OpenTable or Lightspeed.

    When does AI make more sense for a hospitality business than hiring extra front-of-house staff?

    HorecaHub is often used by hospitality businesses that want to handle incoming questions by phone, email and web chat without replacing their existing team or systems. Extra staff work differently from an AI communication layer, because HorecaHub works alongside solutions such as OpenTable, SevenRooms or Lightspeed. The right approach depends on your operations and staffing.

    Why do hospitality business owners add AI alongside their existing team?

    HorecaHub is used as an additional communication layer for phone, email and web chat alongside a hospitality business’s existing team. This means systems such as Guestplan, Tableo or MplusKASSA continue to be used for reservations or point-of-sale processes. HorecaHub does not replace those systems.

    Can AI completely replace a traditional call centre in hospitality?

    HorecaHub is designed as an additional communication layer for phone, email and webchat and can be used alongside existing processes or external providers. It works with hospitality systems such as Mews, OpenTable, CCV and Untill without replacing them. The right setup depends on your organisation and way of working.

    What do hospitality businesses mean by an AI agent?

    Hospitality businesses usually mean a digital assistant such as HorecaHub that can independently handle guest enquiries via phone, email and webchat. HorecaHub uses information from your business to provide relevant answers without guests having to wait for a member of staff each time. The system remains an additional communication layer and does not replace reservation software or a POS system.

    Can an AI assistant help guests outside opening hours as well?

    Yes, HorecaHub can continue handling guest enquiries via phone, email and webchat outside your business opening hours. This allows guests to still receive information about accessibility, facilities or reservations while your team is unavailable. HorecaHub works alongside systems such as Mews, Tableo and OpenTable without changing your existing processes.

    Is AI for hospitality only suitable for large businesses?

    No, HorecaHub is designed for different types of hospitality businesses, including restaurants, cafés, lunch venues, hotels and event locations. HorecaHub works as an additional communication layer across phone, email and webchat and connects with existing systems such as Untill, CCV or Zenchef. This means AI-driven guest communication can be used by both smaller and larger organisations.

    Can AI help with recurring guest questions in hospitality?

    Yes, HorecaHub can automatically answer recurring guest questions by phone, email and webchat based on the information from your business. This includes questions about opening hours, accessibility, facilities or general house information. HorecaHub works alongside systems such as OpenTable, MplusKASSA or Deliverect and does not change your existing operational software.

    What does a virtual assistant do alongside my existing hospitality software?

    A virtual assistant such as HorecaHub supports guest communication across phone, email and webchat without replacing your existing hospitality software. HorecaHub works alongside reservation systems, PMS solutions and POS systems such as TheFork, Mews, Lightspeed or CCV. This allows you to keep your current workflows while centralising support for guest communication.

    How do I prevent the AI from making promises my team can’t deliver?

    HorecaHub works with clear instructions about what the assistant may and may not communicate to guests. For example, you can specify that certain requests must always be reviewed by a staff member first. If there is any uncertainty, HorecaHub can transfer the conversation to your team.

    Can the AI tell the difference between a simple question and a complaint?

    Yes, HorecaHub can recognise conversations that require extra attention from your team, such as complaints or sensitive situations. In those cases, the assistant can provide limited responses or escalate directly to a staff member. This works across phone, email and webchat.

    How can I quickly update the AI assistant with new information during a busy service?

    HorecaHub can process new instructions and temporary information you add, such as adjusted opening hours or menu changes. This allows the assistant to use up-to-date information in phone, email and webchat conversations. Your existing systems, such as Zenchef or Mews, remain the leading source of information.

    What happens if staff change the AI’s reply?

    HorecaHub can use corrections from your team to improve future replies and align them more closely with your way of working. You stay in control of which changes are added to the knowledge base. This helps make responses across phone, email and webchat more consistent.

    How does the AI know when a staff member should take over the conversation?

    HorecaHub can be configured to hand over conversations in specific situations, such as complex questions or exceptions. You decide which signals or topics trigger an escalation to your team. This works alongside systems such as OpenTable, SevenRooms or Lightspeed.

    Can the AI follow internal work instructions without showing them to guests?

    Yes, HorecaHub can use internal instructions to handle conversations without making that information visible to guests. This allows you to document processes or exceptions internally while keeping guest-facing replies clear and appropriate. This applies to phone, email and webchat.

    How does the HorecaHub knowledge base work in plain English?

    The HorecaHub knowledge base is the collection of information the assistant uses to answer guest questions. You fill it with practical details such as opening hours, packages, house rules and frequently asked questions. HorecaHub uses this information as an additional communication layer alongside systems such as Guestplan or MplusKASSA.

    Can I decide which topics the AI should never handle?

    Yes, with HorecaHub you can exclude topics that must always be handled by a member of staff. The assistant can then let guests know that a colleague will get in touch or transfer the conversation directly. This helps you stay in control of sensitive or complex communication.

    How does AI customer service work in hospitality without technical knowledge?

    HorecaHub works as an additional communication layer that handles guest questions by phone, email and webchat without requiring technical knowledge from you. Your existing systems such as Guestplan, SevenRooms or Lightspeed remain fully active. HorecaHub uses the information you provide to respond to guests accurately.

    How secure is AI guest communication for hospitality businesses?

    HorecaHub processes guest communication with hosting within the EU/EEA, AES-256 encryption at rest and TLS 1.2+ during data transfer. Customer data is not used to train AI models. More information about data processing and agreements is available via legal.

    What does AI do for hospitality businesses alongside my existing team?

    HorecaHub supports your team by handling guest questions via phone, email and webchat as an additional communication layer. Your staff and existing systems such as Nostium, Deliverect or Tableo remain part of your daily operations. HorecaHub helps hospitality businesses organise communication centrally.

    Is AI for hospitality different from an outsourced answering service?

    Yes, HorecaHub handles communication directly through AI across phone, email and webchat, while an outsourced answering service usually takes messages or forwards calls. HorecaHub can use information from your own workflows and works alongside existing systems such as Untill, CCV or Deliverect. This keeps guest communication centrally manageable within your organisation.

    Can AI handle more hospitality enquiries at the same time than a small front office team?

    HorecaHub can manage conversations across phone, email and webchat simultaneously without guests needing to switch to a single channel. The system supports multiple languages and works alongside your existing team and software. HorecaHub does not replace your reservation system or POS, but supports the communication around them.

    How do I provide the HorecaHub AI assistant with information about my business?

    HorecaHub fills the assistant with information from your existing documents, FAQs, opening hours and internal instructions. You decide which information can be used for phone, email and webchat communication. HorecaHub remains a communication layer alongside systems such as Zenchef, Mews or Lightspeed and does not replace those systems.

    Can I choose how formal or informal the AI sounds to guests?

    Yes, with HorecaHub you can set the tone of voice so the assistant matches your restaurant, hotel or café. You can decide whether replies should sound concise, welcoming, professional or more informal. The same style is then applied across phone, email and webchat conversations.

    How do I tell HorecaHub what the AI can and can’t say?

    HorecaHub works with clear instructions that define which topics the assistant can handle and which should always go to your staff. For example, you can specify that the assistant must not promise exceptions or deal with detailed complaints. This keeps your team in control of guest communication.

    Can HorecaHub’s AI transfer conversations to a staff member?

    Yes, HorecaHub can transfer conversations by phone, email or webchat when a staff member is needed. You decide which situations require escalation, such as complaints, group bookings or questions outside fixed instructions. This keeps more complex communication with your team.

    How does HorecaHub learn from corrections made by my staff?

    When staff adjust responses, HorecaHub can use those corrections to improve how future replies match your way of working. Your team stays in control of which changes are adopted. Customer data is not used to train AI models for general purposes.

    Can I give different locations their own communication style?

    Yes, HorecaHub can use different instructions, opening hours and tones of voice for each location. This is useful for hospitality groups or businesses with multiple concepts. The assistant still stays connected to your existing processes and systems such as Guestplan or SevenRooms.

    What happens if the AI isn’t sure about the answer?

    If HorecaHub does not have sufficiently reliable information, the assistant can transfer the conversation to a staff member or let the guest know that a colleague will follow up. You decide in advance how cautious or independent the assistant should be. This helps prevent incorrect information being shared with guests.

    Can HorecaHub handle house rules and exceptions?

    Yes, HorecaHub can follow instructions about house rules, allergies, group policies and other exceptions that apply to your business. You provide and manage this information yourself and can update it whenever needed. The assistant uses these rules during phone, email and webchat conversations.

    How quickly can I update the information used by the AI?

    Information in HorecaHub can be updated as soon as your opening hours, menus or internal procedures change. This allows the assistant to give guests more up-to-date answers via phone, email and webchat. It works alongside systems such as OpenTable, Untill or Deliverect.

    Can HorecaHub’s AI reply in multiple languages?

    Yes, HorecaHub can assist guests in multiple languages across phone, email and webchat. You decide which information and tone of voice are used. This helps hospitality businesses support international guests without replacing existing reservation or POS systems.

    How does HorecaHub stop staff having to explain everything to the AI again and again?

    HorecaHub uses a central knowledge base where your standard information and instructions are stored. This means your team does not need to repeat updates or explanations in every conversation. You can manage information centrally across multiple communication channels at the same time.

    AI or hiring extra staff: what do hospitality businesses usually choose?

    HorecaHub is often used as an additional communication layer alongside existing staff for phone, email and webchat. This allows teams to keep managing guest communication without replacing their reservation or POS system. HorecaHub works with systems such as SevenRooms, Deliverect and Lightspeed.

    Is AI for hospitality more secure than a standalone answering service?

    HorecaHub uses hosting within the EU/EEA, AES-256 encryption at rest and TLS 1.2+ during data transmission. Customer data is not used to train AI models and HorecaHub works with LLM subprocessors based on zero-data-retention. More information is available at legal.

    What do hospitality businesses mean by AI customer service?

    Hospitality businesses often use the term AI customer service to describe a system like HorecaHub that handles guest enquiries automatically through phone, email and webchat. HorecaHub supports your existing processes without replacing reservation systems or POS software. It can provide information about opening hours, accessibility and other practical guest questions.

    Is an AI assistant complicated for hospitality businesses without technical knowledge?

    No, HorecaHub is designed for hospitality businesses that want to automate guest communication through phone, email and webchat without needing technical knowledge. HorecaHub uses the information you provide and complements existing systems such as Guestplan or SevenRooms. You can find pricing information at pricing.

    What kind of questions can an AI receptionist answer in hospitality?

    HorecaHub can answer common guest questions through phone, email and webchat, including questions about accessibility, opening hours and general information about your venue. HorecaHub complements systems such as OpenTable, Mews or Zenchef without replacing them. You choose which topics are available to guests.

    Can AI in hospitality summarise conversations for staff?

    Yes, HorecaHub can pass on conversations from phone, email and webchat clearly to staff when a handover is needed. This means information does not need to be explained repeatedly within your team. HorecaHub works alongside existing systems such as Deliverect, MplusKASSA or Guestplan.

    Can AI help manage guest communication across multiple hospitality venues?

    Yes, HorecaHub can handle guest communication for multiple hospitality venues via phone, email and webchat. HorecaHub works alongside existing systems such as Zenchef, Mews or Lightspeed and can use different information for each location. This makes it suitable for restaurant groups, hotels and event venues.

    Can AI work with my existing hospitality software?

    Yes, HorecaHub is designed as an additional communication layer alongside existing hospitality software such as OpenTable, Mews, Guestplan, Lightspeed or Deliverect. HorecaHub handles conversations through phone, email and webchat without replacing your reservation system or POS. This allows you to keep your current workflow.

    How does the AI learn updated information such as opening hours or menu changes?

    HorecaHub uses updated information from your knowledge base so the assistant can immediately include new opening hours, menus or practical changes in conversations. Your team can update this information without technical knowledge. HorecaHub handles communication via phone, email and webchat and complements existing systems such as Guestplan or TheFork.

    Can I provide example replies so the AI sounds like my team?

    Yes, HorecaHub can use example sentences and existing replies to follow your team’s communication style. You decide which wording is appropriate for guests and which phrases should never be used. The assistant works as a communication layer alongside existing hospitality systems such as SevenRooms, OpenTable or Untill.

    What happens if two team members give the AI different instructions?

    HorecaHub uses central instructions so your team can manage one up-to-date version of policies and replies. This helps prevent the assistant from giving different answers to the same question. HorecaHub supports communication via phone, email and webchat and works alongside systems such as MplusKASSA or Deliverect.

    Can the AI summarise conversations before they reach my team?

    Yes, HorecaHub can summarise conversations when a query is forwarded to your team via phone, email or webchat. This helps staff quickly understand what the conversation is about and what information has already been shared. HorecaHub remains an additional communication layer alongside reservation systems and POS software.

    How do I stop the AI from using outdated information?

    HorecaHub uses the current information you make available in the knowledge base, so outdated instructions or texts can be replaced. Your team can update changes as soon as policies, opening hours or house rules change. HorecaHub supports hospitality businesses alongside existing systems such as Tableo, Mews or CCV.

    How does the AI know which information is for internal use only?

    HorecaHub can distinguish between information for staff and information that may be shared with guests. Internal instructions remain available to the assistant without automatically appearing in conversations. Data within HorecaHub is hosted in the EU or EEA with AES-256 encryption at rest and TLS 1.2+ during transmission.

    Can the AI give different answers depending on the time of day?

    Yes, HorecaHub can follow instructions that change depending on the time of day or what is happening in your business. For example, you can use different replies during service, outside opening hours or during busy periods. HorecaHub handles communication via phone, email and webchat alongside systems such as OpenTable, Nostium or Untill.

    How does handing over from AI to reception or front-of-house work in practice?

    HorecaHub can transfer conversations to your team when a question needs human follow-up via phone, email or webchat. Relevant context from the conversation can also be shared so staff do not need to ask everything again. HorecaHub does not replace your reservation system or POS system but works alongside them.

    Can I give the AI temporary instructions for holidays or seasonal periods?

    Yes, HorecaHub lets you activate temporary instructions or adjusted replies for specific periods such as holidays or seasonal closures. Your team can manage these changes without technical implementation. HorecaHub supports hospitality businesses as an additional communication layer alongside systems such as SevenRooms, Mews or Deliverect.

    Why do some hospitality businesses use AI alongside their reception team?

    HorecaHub supports reception teams by handling recurring communication via phone, email and webchat. This allows staff to focus on guests on-site, while HorecaHub works alongside systems such as Mews or SevenRooms.

    What’s the difference between HorecaHub and a standard answering service?

    A standard answering service usually relies on human operators, while HorecaHub uses AI for communication via phone, email and webchat. HorecaHub also works as an additional communication layer alongside existing systems such as Zenchef, OpenTable or Mews.

    How do I fill the HorecaHub knowledge base without technical knowledge?

    You can populate the HorecaHub knowledge base with existing information such as opening hours, menu details, frequently asked questions and internal instructions. HorecaHub uses that information as a communication layer for phone, email and webchat alongside systems such as Zenchef, Mews or Lightspeed. Your team can provide updates without needing to manage complex AI settings themselves.

    Can I decide which topics HorecaHub should never answer independently?

    Yes, you can specify within HorecaHub which topics should always be forwarded to your team. HorecaHub remains an additional communication layer alongside systems such as OpenTable, SevenRooms or MplusKASSA and does not replace your reservation system or POS system.

    How does correcting HorecaHub’s answers work in practice?

    You can correct HorecaHub’s answers by adding updated instructions or new information to the knowledge base. HorecaHub uses those corrections in future phone, email and webchat conversations without using customer data to train AI models.

    Can HorecaHub transfer conversations to a staff member when needed?

    Yes, HorecaHub can escalate conversations to your team when a question requires human follow-up. This can be useful for exceptions, complaints or situations where your staff need to decide how to respond themselves. HorecaHub can route conversations from phone, email or webchat to the right employee based on the situation. This helps you keep control over sensitive or complex guest communication while still automating routine questions.

    How does HorecaHub know which answers it’s allowed to give on behalf of my business?

    HorecaHub uses the instructions and knowledge base provided by your organisation to determine which information may be shared. You can define which answers are standard and which topics are intended for internal staff use only. This allows you to control how AI communicates with guests across phone, email and chat. Your team can update instructions and content whenever policies, services or operational processes change.

    How does HorecaHub adapt when our way of working changes?

    HorecaHub updates its responses based on new instructions, revised processes and corrections from your team. This keeps communication across phone, email and webchat aligned with the latest working methods within your hospitality business. Your organisation can continuously adjust workflows, policies and operational information. HorecaHub then uses the updated guidance to respond consistently across all supported channels.

    How does HorecaHub stop the AI from making things up to guests?

    HorecaHub works using information and instructions provided by your organisation. If certain information is missing or should not be shared, HorecaHub can transfer the conversation to your team instead of generating an answer independently. This helps reduce the risk of incorrect or unauthorised information being shared with guests. Your team stays in control of what the AI is allowed to communicate.

    Can HorecaHub use internal notes without guests seeing them?

    Yes, HorecaHub can distinguish between internal staff instructions and information that is suitable for guests. This allows you to add operational notes without them becoming visible in phone, email or webchat conversations. Your team can maintain internal guidance, escalation instructions and operational context separately from guest-facing communication. HorecaHub uses these distinctions when generating responses.

    What exactly is AI for hospitality?

    AI for hospitality means HorecaHub handles guest conversations via phone, email and webchat. The system answers practical questions, collects information and supports your team without replacing your booking or POS system. HorecaHub works alongside existing solutions such as Zenchef, Mews, Lightspeed or OpenTable.

    Is an AI receptionist only suitable for large hospitality businesses?

    No, HorecaHub can be used by restaurants, hotels, cafés, lunch venues, chains and event spaces. The communication layer helps businesses manage guest enquiries more efficiently across phone, email and webchat. HorecaHub connects with existing software such as OpenTable, Guestplan or Lightspeed without replacing those systems.

    How does a virtual guest assistant work in practice?

    A virtual assistant from HorecaHub receives guest enquiries through phone, email or webchat and uses your business information to provide answers. This reduces the need for staff to repeatedly answer the same questions manually. HorecaHub operates alongside existing hospitality platforms such as SevenRooms, Mews or Deliverect.

    Do I need technical knowledge to use an AI assistant for hospitality?

    No, HorecaHub is designed for hospitality businesses without a technical background that want to support guest communication with AI. You provide your business information and HorecaHub uses it across phone, email and webchat. Technical and legal details are available at legal.

    What do hospitality businesses mean by an AI agent?

    A HorecaHub AI agent is a digital assistant that independently handles guest questions via phone, email and webchat. HorecaHub works as a communication layer alongside your existing systems, such as Zenchef, Mews or Lightspeed. You decide which information the AI can use and when a staff member should take over.

    Can an AI assistant help guests without an app or account?

    Yes, guests can communicate with HorecaHub through regular phone calls, emails and webchat without needing a separate app or account. This makes it accessible for visitors to restaurants, hotels and leisure businesses. HorecaHub connects with your existing communication channels.

    How secure is communication through an AI assistant for hospitality businesses?

    HorecaHub processes data with hosting in the EU or EEA, AES-256 encryption at rest and TLS 1.2 or higher during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. More information is available at legal.

    Can an AI assistant handle questions from delivery platforms or business partners?

    Yes, HorecaHub can support communication around questions from guests and external parties via phone, email and webchat. It can be used alongside existing tools such as Deliverect without replacing those systems. You decide which information is available for responses.

    How does HorecaHub learn our menu and house rules?

    HorecaHub learns your menu, house rules and operational information through a managed knowledge base that you can update yourself with texts, documents or standard replies. The AI then uses that information across phone, email and webchat. HorecaHub remains a communication layer alongside systems such as Zenchef, Mews or Lightspeed and does not replace them.

    How do I decide how formal or informal the AI sounds with guests?

    With HorecaHub, you decide how formal, informal or service-focused the assistant communicates with guests. You can provide example phrases, writing style and preferred wording so replies match your business. HorecaHub then applies those instructions consistently across phone, email and webchat.

    Can HorecaHub make replies shorter or more detailed depending on the situation?

    Yes, HorecaHub can follow instructions for short practical replies or more detailed explanations depending on the type of question. You decide which style suits your restaurant, hotel or event venue. Those rules are managed centrally within the HorecaHub communication layer.

    What happens if a guest asks something that is not in the knowledge base?

    If information is missing, HorecaHub can hand the conversation over to your team or indicate that a member of staff will take over. This helps prevent unconfirmed information from being shared. HorecaHub supports phone, email and webchat as an additional communication layer.

    Can HorecaHub avoid certain words or phrases in guest communication?

    Yes, you can define which words, phrases or topics HorecaHub should avoid when communicating with guests. This helps keep communication consistent with your brand and way of working. The same guidelines apply across phone, email and webchat conversations.

    How do I update HorecaHub when our opening hours change?

    You can add updated opening hours, packages or house rules directly to the HorecaHub knowledge base so new conversations reflect the latest information. This keeps communication up to date without replacing your reservation or POS systems. HorecaHub works alongside systems such as Guestplan, OpenTable or MplusKASSA.

    Can HorecaHub detect when a guest is angry or frustrated?

    HorecaHub can flag conversations that need extra attention from your team and escalate them to a staff member more quickly. You decide which situations should always be handled by a person. This applies to communication via phone, email and webchat.

    How do I correct HorecaHub if replies don’t match our service style?

    You can adjust HorecaHub responses with new instructions, example replies or additional knowledge base information so future conversations better match your service style. Corrections are used within your own environment. HorecaHub does not use customer data to train AI models.

    How does HorecaHub prevent staff from accidentally entering incorrect information?

    HorecaHub uses managed instructions and knowledge base information so your team can review changes before they are used in conversations. This helps you stay in control of official guest communication. HorecaHub remains an additional communication layer alongside systems such as SevenRooms or CCV.

    Can HorecaHub flag conversations that need manual follow-up?

    Yes, HorecaHub can identify conversations that need follow-up from your team and either forward or flag them for further handling. This helps with exceptions, complaints or unclear requests. HorecaHub supports this across phone, email and webchat.

    What exactly is AI customer service for hospitality?

    AI customer service for hospitality means HorecaHub automatically handles guest questions through phone, email and webchat. HorecaHub supports hospitality businesses such as restaurants, hotels and cafés with day-to-day communication without replacing your reservation or POS system. It works as an additional communication layer alongside systems such as Zenchef, Mews or Lightspeed.

    Which hospitality businesses is an AI assistant suitable for?

    HorecaHub is suitable for restaurants, hotels, cafés, lunchrooms, restaurant groups, leisure businesses and event venues. HorecaHub supports communication through phone, email and webchat and connects with existing hospitality solutions such as OpenTable, Untill or Deliverect. It acts as an additional communication layer for guest contact.

    Can an AI receptionist work with my existing hospitality software?

    Yes, HorecaHub is designed to complement your existing hospitality software rather than replace it. HorecaHub can work alongside systems such as Zenchef, TheFork, Mews, Lightspeed, CCV and MplusKASSA while your current booking and POS processes stay in place. This means you can keep your existing way of working.

    Can AI in hospitality help international guests as well?

    Yes, HorecaHub can assist guests in multiple languages via phone, email and webchat. This is practical for hotels, restaurants and leisure businesses that welcome international visitors. HorecaHub remains an additional communication layer alongside systems such as Mews, OpenTable or Deliverect.

    How reliable is AI communication for hospitality businesses?

    HorecaHub processes communication through secure infrastructure within the EU/EEA with AES-256 encryption at rest and TLS 1.2+ during transmission. Customer data is not used to train AI models and LLM subprocessors operate with zero-data-retention. More information is available at legal.

    Can an AI assistant transfer conversations to staff?

    Yes, HorecaHub can be used as an additional communication layer while staff stay involved whenever needed. HorecaHub supports phone, email and webchat and helps hospitality businesses manage guest enquiries efficiently alongside existing systems such as Tableo, Nostium or Lightspeed. Your team stays in control of communication.

    Can HorecaHub follow fixed instructions about what it can and cannot say?

    Yes, HorecaHub can follow fixed instructions about which information may be shared and which topics should be passed to your team. You decide, for example, how the AI assistant handles complaints, special requests or internal procedures. These guidelines apply across phone, email and webchat.

    Can I decide when HorecaHub should transfer a conversation to a staff member?

    Yes, you can define the situations in which HorecaHub should escalate to a staff member, for example for complaints, exceptions or unclear questions. The assistant first collects relevant information before your team takes over the conversation. This works across phone, email and webchat.

    How does HorecaHub know which information is more important than other information?

    HorecaHub follows the instructions and priorities you provide in the knowledge base, so important information is prioritised in replies to guests. For example, you can specify which house rules should always be mentioned. This helps keep communication more consistent across different channels.

    Can HorecaHub use a different tone of voice for each location or brand?

    Yes, HorecaHub can use a different tone of voice for each location, concept or brand within the same organisation. This is useful for restaurant groups, hotels or leisure businesses with different target audiences. The configured style applies across phone, email and webchat.

    How does HorecaHub prevent the assistant from making things up to guests?

    HorecaHub bases its replies on the information and instructions you make available in the knowledge base. If information is missing or unclear, the assistant can transfer the conversation to your team instead of making assumptions on its own. This gives you more control over communication with guests.

    Can HorecaHub remember temporary promotions or seasonal information?

    Yes, HorecaHub can process temporary information such as seasonal menus, adjusted opening hours or events in the knowledge base. Your team can submit changes so replies are updated accordingly. This works alongside systems such as TheFork, OpenTable or SevenRooms.

    Can HorecaHub use internal instructions that guests cannot see?

    Yes, HorecaHub can follow internal instructions without showing that information to guests. For example, you can define how specific situations should be handled internally or when a staff member should step in. This helps you organise communication more consistently across your hospitality operation.

    How quickly do changes appear after I update something in HorecaHub?

    HorecaHub can process updates to information or instructions so new conversations reflect the latest details. This is useful for temporary opening hours, new menus or updated procedures. Your team stays in control of which information is actively used in guest communication.

    Can HorecaHub use conversations to expand the knowledge base over time?

    Yes, conversations can be used to identify missing information or new frequently asked questions, after which your team can update the knowledge base. HorecaHub improves through updates and corrections from your organisation. Customer data is not used to train AI models, and data remains protected within the EU/EEA.

    When should a hospitality business choose AI instead of a traditional call centre?

    HorecaHub is suitable for hospitality businesses that want to manage communication across phone, email and webchat centrally without setting up an external call centre process. It works alongside existing systems such as Mews, SevenRooms or TheFork. HorecaHub can also assist guests in multiple languages.

    Why do hospitality businesses sometimes use AI alongside an existing call centre?

    HorecaHub is sometimes used alongside a call centre to distribute communication across phone, email and webchat more efficiently. It supports existing systems such as Deliverect, Guestplan or OpenTable without replacing them. This allows routine questions to be handled automatically while more complex situations stay with staff.

    What is the difference between HorecaHub and simply hiring extra staff for busy periods?

    Extra staff strengthen your on-site team, while HorecaHub specifically supports communication via phone, email and webchat as an additional layer. It works alongside existing systems such as CCV, MplusKASSA or SevenRooms rather than replacing them. This helps guest communication continue during peak hours.

    How do I explain hospitality AI to my staff?

    HorecaHub can be explained as a digital assistant that handles guest questions by phone, email and web chat using your own information and instructions. The system supports staff with communication and does not replace your reservation system, POS system or overall operations. Existing software such as Deliverect or Tableo therefore remains in use.

    Can an AI receptionist work alongside our existing front desk or service team?

    Yes, HorecaHub is designed to support existing teams and can work alongside reception staff or front-of-house teams for guest communication. This gives employees more time for in-person service and operational tasks. HorecaHub supports communication channels without replacing your existing hospitality systems.

    How secure is an AI assistant for hospitality businesses?

    HorecaHub processes data with hosting within the EU or EEA, AES-256 encryption at rest and TLS 1.2 or higher during transmission. Customer data is not used to train AI models, and LLM subprocessors operate with zero-data-retention. More information is available at legal.

    Can an AI assistant support multiple hospitality venues at the same time?

    Yes, HorecaHub can support communication for multiple hospitality venues within one organisation via phone, email and webchat. This is relevant for restaurant groups, hotels or event venues, for example. HorecaHub remains an additional communication layer alongside existing systems such as SevenRooms or Mews.

    Can I give the AI assistant examples of good replies?

    Yes, HorecaHub can use example replies so the assistant learns how your team normally communicates with guests. You can add examples per topic for phone, email and webchat conversations. HorecaHub uses those examples as guidance within your configured instructions and knowledge base.

    How does HorecaHub decide which information to use first in a reply?

    HorecaHub uses the information in your knowledge base and configured instructions to decide which details are relevant to a guest’s question. Current and explicit instructions take priority over older or more general information. This helps keep replies across phone, email and webchat aligned with your way of working.

    Can HorecaHub separate public information from internal notes?

    Yes, HorecaHub can work with information intended for internal use only that should not be shown to guests. Internal instructions can help with escalations or exceptions without sharing that text directly. HorecaHub only uses that context to handle conversations correctly.

    How do you improve replies after a mistake or correction?

    HorecaHub can be updated with corrections so future replies better match your current way of working. You can give feedback on replies from phone, email or webchat conversations and add that information to the knowledge base. This creates a clearer set of instructions for recurring questions over time.

    Can HorecaHub follow different instructions for each location?

    Yes, HorecaHub can use separate knowledge and instructions for each location, brand or department within your hospitality business. This is useful when opening hours, menus or processes differ between venues. HorecaHub remains a communication layer alongside existing systems such as Guestplan, SevenRooms or Untill.

    What happens behind the scenes when a conversation is handed over?

    When a conversation cannot be completed automatically, HorecaHub can pass it to your team together with relevant context from the conversation. This helps staff continue more quickly without asking the same questions again. This works for phone, email and webchat conversations.

    Can HorecaHub handle multiple languages within one conversation?

    Yes, HorecaHub can assist guests in multiple languages and switch automatically based on the language used in the conversation. Your knowledge base and instructions remain the source for the content of each reply. This helps HorecaHub support consistent communication for international guests across phone, email and webchat.

    How do I stop outdated information appearing in replies?

    HorecaHub uses the current information from your knowledge base and custom instructions for new conversations. When you remove or update outdated information, future replies are adjusted accordingly. This helps keep communication via phone, email and webchat aligned with your latest processes and operational information.

    Can HorecaHub learn from recurring guest questions?

    HorecaHub can analyse conversations to identify frequently asked questions that may be missing from your knowledge base. You decide which information should be added or updated afterwards. In this way, HorecaHub helps your team improve and expand answers provided through phone, email and webchat over time.

    Can HorecaHub temporarily remember conversations during guest contact?

    Yes, HorecaHub uses context from the ongoing conversation to follow up on questions logically across phone, email and webchat. This means guests do not need to repeat the same information during the same interaction. HorecaHub continues to operate within the knowledge base and instructions configured by your organisation.

    When is AI more useful than hiring temporary hospitality staff?

    HorecaHub is useful when your team receives many repetitive questions by phone, email or webchat and you want to support that communication without replacing your existing systems. Temporary staff still remain important for in-person service and operational work. HorecaHub also works alongside existing software such as Mews, Lightspeed or Deliverect as an additional communication layer.

    Can AI handle hospitality phone calls without an external call centre?

    HorecaHub can handle phone conversations as an additional communication layer alongside your existing team and systems. An external call centre usually works with human operators, while HorecaHub provides answers based on the information you supply. HorecaHub can also manage emails and webchat conversations within the same environment.

    Is a contact form alone enough for guest enquiries in hospitality?

    A contact form usually only collects messages, while HorecaHub actively communicates with guests through phone, email and webchat. This means questions can be handled immediately without guests always having to wait for manual follow-up. HorecaHub works as an additional communication layer alongside your existing reservation or POS systems.

    What’s the difference between a traditional answering service and HorecaHub?

    A traditional answering service usually relies on staff to take messages, while HorecaHub can automatically handle conversations across phone, email and webchat using your business information. HorecaHub does not replace your booking system or POS, but supports the communication around it. For data protection, HorecaHub uses measures including EU/EEA hosting, AES-256 encryption and TLS 1.2+.

    When should a hospitality business choose AI instead of an external call centre?

    HorecaHub is suitable when you want guest enquiries via phone, email and webchat to be handled automatically alongside your existing processes. An external call centre works with staff, while HorecaHub adds a digital communication layer that connects with systems such as Guestplan, Mews or SevenRooms. Both can operate alongside each other depending on how you work.

    Can HorecaHub handle guest communication without me hiring extra reception staff?

    HorecaHub can manage part of your guest communication by phone, email and webchat without you needing to schedule extra reception staff. It supports existing teams and works alongside reservation systems such as TheFork, Tableo or Zenchef. HorecaHub does not replace your POS system or reservation system.

    Can I decide what tone the AI assistant uses with guests?

    Yes, with HorecaHub you can give instructions about tone of voice, such as formal, welcoming or short and practical. That style is then applied across phone, email and webchat conversations. You stay in control of how HorecaHub communicates on behalf of your hospitality business.

    How do I stop an AI assistant from saying things that don’t fit our business?

    With HorecaHub you can set clear instructions about what the assistant may and may not say to guests. For example, you can exclude certain topics or define fixed wording. This helps keep communication aligned with your way of working and the guest experience you want to provide.

    Can HorecaHub transfer a conversation to a staff member if it becomes too complicated?

    Yes, HorecaHub can hand conversations over to your team when a question falls outside the configured instructions or requires human follow-up. This applies to phone, email and webchat conversations. Your staff can then continue the conversation within their existing processes.

    How does HorecaHub learn from corrections made by my team?

    HorecaHub can be updated based on corrections or revised instructions from your team. This helps future communication match your current way of working and latest information more closely. Customer data is not used to train AI models. Your team can refine responses, adjust instructions and update operational details at any time. HorecaHub then applies those updates across phone, email and webchat conversations.

    What happens if our opening hours change?

    If you update opening hours or other information in HorecaHub, the assistant uses the updated details in new conversations. This helps prevent guests receiving outdated information via phone, email or webchat. HorecaHub remains an additional communication layer alongside your existing systems. You can adjust operational information whenever needed, and new conversations will reflect those changes automatically.

    Can HorecaHub handle internal instructions that guests should not see?

    Yes, HorecaHub can distinguish between information for internal use and information that may be shared with guests. This allows staff to use additional context without it automatically appearing in guest conversations. It supports consistent communication across phone, email and webchat. You stay in control of which information is visible externally and which remains available only to your team.

    How does the AI assistant know when not to answer?

    HorecaHub can follow instructions not to answer beyond the available information or configured guidelines. In those cases, the system can involve a staff member or indicate that follow-up is required. This helps you stay in control of what is communicated on behalf of your business. Rules and escalation instructions can be configured to match your operational processes and communication preferences.

    How does AI for hospitality work without technical knowledge?

    AI for hospitality works by using your business information to automatically answer guest questions across different communication channels. HorecaHub is configured with your own information and works alongside existing systems such as SevenRooms, Untill or Deliverect. You do not need programming knowledge to use it.

    Can an AI assistant work with our current hospitality software?

    Yes, HorecaHub is designed as an additional communication layer alongside existing hospitality software such as Zenchef, TheFork, Mews or Lightspeed. The system does not replace your reservation platform or POS. This allows you to keep your current workflow while guest communication is supported automatically.

    What is an AI agent in plain English?

    An AI agent is software that can independently understand and answer guest questions by phone, email or webchat. HorecaHub uses this technology to support hospitality businesses with guest communication. The system works with the information you provide and can communicate in multiple languages.

    Can an AI assistant reply in different languages?

    Yes, HorecaHub can communicate with guests in multiple languages via phone, email and webchat. This is useful for restaurants, hotels and leisure businesses with international visitors. The system works as an additional communication layer alongside existing software such as Mews or TheFork.

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