What this means in practice (average scenario)

68 hours per month freed up for your team — roughly 17 hours less admin per week.

24 missed bookings recovered every month — outside opening hours or during peak times.

5 group requests captured every month, plus 5 existing groups moved to your direct channel — 0% commission.

Subscription paid back in 1 days. The rest of the month is pure profit.

How this profit calculator measures the ROI of AI for your hospitality business

Our free profit calculator is built on real-world benchmarks from hundreds of European restaurants, hotels and cafés. The tool combines three value streams that AI customer service unlocks: time savings on manual work, extra revenue from missed bookings and chats, and commission saved on group requests you currently route through portals. Together they form the true ROI of AI in hospitality.

1. Time savings

A manual email takes ~15 minutes. With AI prep, just 3. That's 12 minutes per message, times 60 emails per week = 12 hours per week of free hands.

2. Extra revenue

20–30% of incoming calls are missed. AI answers 24/7, recovers bookings outside opening hours and converts leads that would otherwise be lost.

3. Zero commission

OTAs and group portals charge 3–7% commission per guest. Via your own AI channel you pay zero commission, regardless of how many bookings or group size.

Three scenarios — why that's more honest than a single number

ROI calculators that show a single number tend to overpromise. That's why this profit calculator runs three scenarios:

Cautious (55% pickup): AI handles just over half of interactions independently. 20% conversion on missed calls, 30% group acceptance. A good lower bound at the start.
Average (78% pickup): the realistic benchmark for AI that's been trained for 6–8 weeks on your menu, house rules and seasonality. 35% conversion, 50% group acceptance.
Optimistic (92% pickup): fully integrated AI with links to your booking system and PMS. 50% conversion, 70% group acceptance. Achievable within 3–6 months.

What assumptions sit under the hood?

Per-interaction time assumptions are fixed benchmarks: phone 5 → 1 min, email 15 → 3 min, chat 8 → 1.5 min, group request 25 → 5 min. We use a month of 4.33 weeks, a default 5% OTA commission and a gross hourly wage that includes employer costs. All figures update live based on your inputs — adjust them freely for your specific setup (terrace, hotel, fine dining, café or brasserie).

What do you do with the result?

Use the calculator output as a business case for fellow owners, your franchisor or your accountant. Then explore our AI phone assistant, AI email handling or AI webchatbot — or simply book a free demo.

Frequently asked questions about the profit calculator

What is a hospitality profit calculator?

A profit calculator is a free tool that shows in one minute what AI customer service delivers for your restaurant, hotel or café. You enter your own volumes (phone, email, chat, group requests) and the calculator instantly returns the time saved in hours, labor cost savings, extra revenue from missed bookings and commission saved on group requests — across three scenarios (cautious, average, optimistic).

How is AI ROI in hospitality calculated?

AI ROI = (total monthly value ÷ monthly subscription). Total value consists of three components: (1) labor savings based on minutes saved × hourly wage, (2) extra revenue from missed calls, chats and emails that still convert into bookings, and (3) OTA commission saved on group requests you now handle yourself. Payback in days is your subscription divided by the daily value.

Which benchmarks does the calculator use?

We use real-world benchmarks from European hospitality: a call takes ~5 minutes manually and ~1 minute with AI, an email 15 vs. 3 minutes, a chat 8 vs. 1.5 minutes and a group request 25 vs. 5 minutes. The pickup rate (how many interactions AI handles successfully) ranges from 55% (cautious) to 92% (optimistic). Conversion on missed bookings ranges from 20% to 50%.

Why do missed calls cost so much revenue?

Industry research shows that 20–30% of incoming calls go unanswered during service or outside opening hours. Each missed call is a potential booking worth an average of €90–€100. A restaurant with 80 calls per week quickly misses 80–100 bookings per month. An AI phone assistant picks up 24/7 and pushes this rate toward zero.

How much commission do I save on group bookings?

Major booking portals charge 3–7% commission per guest (TheFork ~5%, OpenTable ~3%, Quandoo 4–7%). For a group of 12 spending €48 on average, that's €17–€48 commission per group. With AI handling, you capture group requests directly via your own channel — without commission. With HorecaHub.ai you never pay per booking or per guest.

When do I earn back the HorecaHub.ai subscription?

For most mid-sized hospitality venues (60–100 calls per week, 50+ emails, a few group requests per month) the subscription pays back within 5–10 days in the average scenario. The rest of the month is pure profit on labor savings, extra revenue and commission saved.

Is the profit calculator free to use?

Yes, the HorecaHub.ai profit calculator is 100% free, requires no account and your data is not stored. The calculation runs directly in your browser. You get an honest estimate based on your own volumes and realistic benchmarks.

How accurate is the calculator?

The calculator provides a well-founded estimate based on benchmarks from hundreds of European hospitality businesses. The three scenarios (cautious, average, optimistic) give you a realistic bandwidth. Actual results vary per venue and depend on your opening hours, guest type, throughput and how well the AI is trained on your menu and house rules.

Hospitality Profit Calculator: see your AI ROI in 1 minute

Your business in numbers

Cautious

Average

Optimistic